This current recession has put every business in a tailspin. As companies and consumers cut back, trade down, and re-think their expenditures, how are you going to survive? Join branding guru Liz Goodgold for an urgent, relevant, and informational program that will help you better understand today’s market place and how you can actually double your income! 1. Why a Recession Just Might be Your Secret Weapon for Growth: Not all businesses struggle during a slow down. 2. Brand-Appropriate Promotions: Find out how to offer promotions that are consistent with your brand, positioning, and yet retain price integrity. 3. Defining Who Your Client Isn’t! All marketing hype urges you to define your target, but smart marketers who define who their client isn’t will turn more browsers into buyers faster than their competitors! 4. Using Upselling, Cross-Selling and Bundling: Capture sales like never before by learning the powerful, proven techniques for increasing the size of every order. 5. Be Everywhere They Want to Be – This is not the time for timid and shy; this is a carpe diem moment to promote yourself at every opportunity: networking, publicity, articles, interviews, blogs, and more. Discover the secrets for getting good press and referrals today! 6. Turning Everyday Tools Into Extraordinary Sales Weapons – Most of us underutilize the power of the phone, email, and premiums. Look at ways to make these items sizzle. Meet Liz Goodgold Speaker and author Liz Goodgold is a considered a fireball of energy with over 25 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Liz has worked for such major clients as Quaker Oats, Times Mirror, and Arco Oil as well as with small business owners and start-ups. Her specialized, one-on-one branding and coaching programs spark new ideas that deliver sure-fire results. An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, PBS, CNBC, CNN, The Wall Street Journal, and The New York Times. She also was the branding columnist for Entrepreneur magazine reaching over 1 million readers per month.