Amy Selbach

Founder and Owner
Ladies Who Launch

Living and working in the Middle East, Africa, Asia and Europe, Amy has launched and run business units in Israel, India, Ghana, Cyprus, Malta, Egypt, Hong Kong, Angola and Panama.  She is a nation branding expert, specialized in producing investment promotion content for airing on channels such as CNBC Europe, CNBC Asia and published in USA Today, The New York Times Magazine, U.S. News and World Report and many more. Currently she is living in Nairobi Kenya working on a documentary in collaboration with the Prime Minister's office in Kenya.

Her innate talents for brand strategy and marketing have landed her clients ranging from publicly listed high-techs to start-up non-profits.  In 2005, the transition to being her own boss, allowed Amy to continue to indulge her passion for adventure and humanitarian causes. In 2005 she traveled to West Sumatra to direct SurfAid International’s marketing and public relations efforts during the Indian Ocean tsunami relief effort and led their donor and international communications strategy.

During her 12 year career she has managed all aspects of marketing including; brand development, social media strategy, PR, TV production, sponsorships, grassroots stunts and events creating integrated marketing campaigns for number clients.  She has worked with giants such as Leap Wireless, Qualcomm, Motorola, Electronic Arts, Kyocera, Dreyer’s Grand Ice Cream, Quiksilver, Roxy, Emergen-C, and start-ups (her true passion) such as SurfAid International, Zenzi Communications and Epic Global Media.

In January 2007, Amy’s launched “Ladies Who Launch” in San Diego where her vision of facilitating workshops that provide women with the tools they need to achieve their dreams was realized. Ladies Who Launch provides tools, resources and training for women entrepreneurs at www.ladieswholaunch.com.

An additional labor of love was embarked upon after seeing the high cost of marketing and PR as an impediment to the launch of so many great products and ideas.   In 2009 Amy and her two partners founded Raw Marketing to coach marketing departments and businesses in real world marketing practices and new techniques such as SEO, social media, copy writing for the web. Our coaching is an affordable solution for businesses of any size needing to train staff in a particular discipline of marketing.

Amy's  hobbies include surfing, skiing, snowboarding, hiking, running, yoga, Pilates, ballet barre, reading, music and anything you can do in nature. Travel would have to go without saying....she has visited over 50 countries.

You are welcome to email her any time with any inquiry! aselbach@ladieswholaunch.com