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Jan McCarthy

Market Director/Franchise Owner for LWL
LA & OC and Back 2 Our Roots


Jan McCarthy is the Market Director/Franchise Owner for Ladies Who Launch in Los Angeles & Orange County, CA and she is very excited to be a part of such a dynamic organization. She is passionate about helping women find support, inspiration, resources and knowledge as they embark on the launch of their dream or the growth of their business. 

Jan’s heritage includes a long line of entrepreneurs, inventors and innovators, including a great, great grandmother that was the first woman doctor in Georgia. Inspired by the courage, determination and independence of her ancestors, Jan started on an entrepreneurial path at an early age.

She earned her BS in Marketing from the Business School at the University of Colorado and has gained experience in Sales, Marketing, and Business through upper management positions in the corporate environment and by launching several start-ups from real estate to interior design. She also stays involved in the family businesses she helped develop and co-owns with her husband.

Jan partnered with her sister Lisa Hart, to launch Back 2 Our Roots, incorporating business fundamentals with ongoing innovations in Marketing, Sales and Business Practices.  They offer coaching, webinars, ebooks and workshops.  

Jan is an innovative leader and savvy businesswoman. She maximizes her strengths as a strategist, connector, and motivator with every project she undertakes. She is a sought after speaker,  writes on Entrepreneurship for the Examiner and teaches Entrepreneurship at FIDM (The Fashion Institute of Design and Merchandising).

Married, with two grown daughters, Jan enjoys culture and art, dining out, planning social activities and spending time with her family and friends. She volunteers for Jr. Achievement and several non-profits.  Embracing a dual lifestyle, Jan commutes between her urban loft in downtown LA and her ranch in Boulder, CO.

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