HOW TUES-DAY with Alice Chen (Building Customer Loyalty)

Want your clients/customers to keep coming back (even if there are other options)?  Whether your company is service or product oriented, learn and apply the new rules of building customer loyalty and retention in today’s environment.

Suggested client/customer loyalty strategy:

·      Review of your existing plan

·      Suggest ideas for creating “wow” experiences

·      Understand value of keeping customers vs attracting new ones

·      The good and bad of discounting

Each person should provide an overview of their business and initiatives they have to maintain existing customers.

ABOUT ALICE CHEN

Alice Chen has over 12 years of diverse business experience in brand management, strategic business development, general management and finance.  For seven of those years, she worked in consumer marketing at American Express in lifecycle marketing focused on acquiring, engaging and retaining customers. 

In 2011, she left Corporate America to start her own luxury comfort footwear company, Alice Alan Footwear – chic and wearable shoes for women on the go.  Alice has applied many of the marketing skills to her own business to attract customers and keep them loyal customers and brand ambassadors.