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June 19, 2010 |
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SHE Factor Marketing
Secrets to Tapping into Her Buying Psychology
Women aren't just a niche market anymore. They are THE largest growing segment of the population across every brand... and they have expendable income!
Join us to discover:
- The 5 easy factors that must be present at all stages of marketing to women (skip just one of them and you're likely to lose her loyalty forever)
- What her innermost values are so you can speak her language for long-term connection (HINT: If you're trying to sell hamburgers to vegetarians, you're barking up the wrong tree)
- Exactly how to win her back if you've made major mistakes in the past (We can't change what was, but we can sure repair what IS)
> Read more
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ABOUT the PRESENTER
Lorrie Morgan-Ferrero, Founder Red Hot Copy
Her background in journalism and acting prepared her for the competitive AND creative nature of copywriting.
Lorrie's words have sold products in a variety of industries including, nutritional supplements, professional speaking, the seminar business, hypnosis, health & fitness, biz op, and entrepreneurial services.
After working closely with clients like international marketing dynamo Ali Brown, inspiring women's leader Ellie Drake, motivational speaker Les Brown, 'Millionaire Maker' Loral Langemeier, 'Virtual Book Tour Guru' Alex Mandossian, and Mark Victor Hansen, co-author of "Chicken Soup for the Soul" series, among many others, Lorrie now focuses her passion on educating entrepreneurs and copywriters how to shift from the hype-filled sales copy to a more modern version... copy written with authenticity, trust, and rapport.
> Read more
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