Today's Tip

Get a Clear Profile of Your Target Audience

by Christine Woodward, MyPRTools

To whom do you want to reach with your small business marketing and PR efforts?
Once you have a clear profile of your target audience, you will be better equipped to tailor your key messages to each segment of your target market and select the right communication tools to use with each audience.
Here's a suggested list of possible target audiences...

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In the DC Area?

You are Aligible to Receive Grant Money! Apply Now!

Receive Grant Money of up to $5,000 each for your business from Jones New York.

All Ladies Who Launch Members in the DC Metro area are eligible to receive grant money from Jones New York.

Learn more and submit your application now!


Deadline: February 15, 2011.

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Resource Library

Moms: How to Keep Your Sanity While Launching

Trying to launch a business, but wondering if you'll be able to do it all and keep your sanity in check?

It can definitely feel like a balancing act, especially when you're supposed to drive the kids to soccer right in the middle of your first power meeting with potential clients. But don't worry, the best part of launching your own business is YOU create the rules that work best for YOU. So get ready to take control of your launch, and most importantly, have fun doing it. Here are some tips to help you stay sane while launching...

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Victoria Interviews Lisa Oz

Author, Producer, Actress and Entrepreneur

As president of Oz Works, Lisa manages the business of best-selling author and television host Dr. Mehmet Oz, co-hosts his radio show, and consults on all his pending projects. She has coauthored three New York Times best-selling books, including the "YOU: The Owner's Manual" series.

And in her new book "US: The Art of Relationships," Lisa Oz takes us on...

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