Today's Tip

Stop Trying to Sell Hamburgers to Vegetarians: She Factor Marketing

It's definitely true that women are responsible for most household buying decisions, yet seem to be neglected by many large brands from a marketing perspective. It doesn't matter what you're launching, you're likely to come across women as your consumer market eventually, whether a business or lifestyle product. The truth is that traditional marketing strategy...

> Read more

STRATA Member Success

Melissa Crane, DotDot Interactive/Dash of East

Melissa Crane, blogger at Dash of East.
Melissa has always been a fan of Asian food and culture. Blame it on her parents who owned a Chinese restaurant or the countless kung fu movies that she watched as a child.

Okay, not exactly. She wasn't always been a fan of Asian culture.

> Read more

LaunchOpportunity

Small Business is Big News

Use PR to grow your small biz!

Learn how to send a press release from the experts at PR Newswire!

PR Newswire can help you:

- Increase sales
- Announce a new Web site, product or service
- Gain visibility with media, investors and potential customers
- Drive traffic to your Web site
- Get media coverage
- Track results

> Read more

Last chance to save $10 on tomorrow's WEBINAR

She Factor Marketing

Learn the primary reasons marketing to women has always been important but it seems to have become much more prominent in the last few years.

AND, what to keep in mind when marketing to women as compared to marketing to men.

Enter Promo Code LWLSFM for $10 OFF! (Expires 6/23/10 EST)