Wendy Armbruster Bell

Member of the Vancouver, BC, Incubator

My business is … Snugabell Mom & Baby Gear Ltd., which sources, designs, and produces mom and baby products that are fun, fashionable, and “frumpless”! Through lighthearted humor, we are trying to bring breastfeeding—the most natural and beneficial thing we can do for our babies—back into the mainstream as it once was 100 years ago. We are also committed to raising awareness around the demand for donations (both breast milk and monetary) at your local breast milk bank.

My dream is … to be content, to love what I do, and to be successful enough to work hard, play hard, and spend quality time with my family on MY terms.

I launched because … after having my second daughter, I didn’t want to go back to my job of 21 years at a telecommunications company—a job that, over the years and after a merger, just wasn’t the same anymore.

One day you’ll see me … on Oprah!

Ladies Who Launch has helped me … meet and network with incredible women, stay inspired, stay connected, and learn, learn, learn! I love the “put it out there and it will come to you” magic of Ladies Who Launch.

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