Today’s Expert Tip: How to Brand Yourself

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Lonoia Murphy Lonoia Murphy, Lance Brooks International
Expertise: Public Relations and Marketing Communications

Personally Speaking… Branding YOU! Organizations worldwide brand themselves. When I speak of branding, I mean the logo, colors, marketing materials (i.e., website), tone and pitch of messaging, etc. That is, the collective package that identifies who you are. For example, think about McDonald’s. The infamous golden arches alone can be spotted a mile away. You know their logo, their colors, and even that signature smell of their French fries…. Ahhhh! We usually think of “yum” when it comes to McDonald’s… Well, some of us do.

But, what about you? What’s your personal brand? What message do you send to people via the clothing you wear, the words that you express (whether by mouth or social media postings), the way you treat others or the way you allow them to treat you? This is all apart of YOUR brand.

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Questions for Lonoia:

– How to increase visibility of my company and products/services on a shoestring budget
– How do I drive traffic to my Facebook and Twitter pages


Lonoia’s area of expertise:
Advertising/Marketing, Advertising/Media, Business Services, Consulting and Other

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