The Laws of Telemarketing

Of course you can leave the current solicitation laws and regulations up to the telemarketing experts, but it is also wise to be aware of and understand the major laws pertaining to the telemarketing industry to find the appropriate call center solution.

• National Do Not Call Compliance

There are many consumers who have registered their phone numbers with the National Do Not Call Registry and other Do Not Call lists. The most qualified calling service will utilize software to gather these numbers, and will generate sales leads.

• TSR and TCPA

The TSR (Telemarketing Sales Rule) and the TCPA (Telephone Consumer Protection Act of 1991) are United States regulations that were designed for companies who use telemarketing to generate sales leads. Telemarketers have to make sure they are in compliance with these rules, along with specific State Regulations.

• Other

Laws that govern political phone calls less strict than those that apply to commercial messages because of increasing issues with freedom of speech. Many states have still banned or restricted political robocalls.

The Profession of Telemarketers also works with a code of ethics and standards that telemarketers must abide by.

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