It’s best to read professional Web sites to get a clear understanding of how the voice of a company plays a role in the way it talks to customers. All companies have a voice; some are better than others. Virgin Atlantic is one of my favorites. It uses irreverence and humor to explain who and what the company is. Daily Candy also established a sassy, feminine voice early on that has since been replicated over (and over, and over.) Often you’ll find a voice to be very familiar—this is because it worked for one company and others have tried to mimic it. This has been true for much of the feminization of product. Stay away from clichéd names like “Diva” or “Goddess.” They have been beat into the ground by women’s companies and no longer feel fresh.

Ideally, you’ll call on a professional when it’s time to write your company’s copy. If you can hire a copywriter, make sure you see everything they’ve done, from products they’ve named to brochures and Web sites they’ve written.

Everyone thinks they’re a writer—and that’s okay. But a copywriter solves problems in a matter of words in a way that most people would never dream of. Hire one if you can afford it!

Ladies Who Launch is asking you … have you ever hired a copywriter? If so, was it worth it? Let everyone know in the Comments section below!

Practice makes perfect. So writers: Join the Huffington Post Blogs group and polish your prose.

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