Petite Fashion Expert Christa MacLellan

Member of the Toronto Incubator

My business is … Petite Fashionista, a multimedia Web site that is dedicated to petite fashion and the celebration of petites of all shapes. It’s the everyday fashion destination for women 5’4″ and under.

My dream is … to develop Petite Fashionista into the #1 trusted brand in the petite market (up next: a weekly Internet video show, shopping events, a clothing line, and a book).

I launched because … I found something that I couldn’t wait to do every morning when I woke up!

One day you’ll see me … in Vogue magazine, in a five-page interview about how I put the glamour back into being petite.

Ladies Who Launch has helped me … network with amazing women, determine what it is I want, and just go for it!

Stephanie Cion

Member of the New York City Incubator

My business is … WELLalarm, a Web-based service where you can securely store all of your health records. In the event of an emergency, bystanders or first responders can access life-saving information from your WELLalarm account—such as allergies, medications, and contact information—by entering your unique WELL-ID code found on our WELLalarm products. WELLcharms and WELLtags are sophisticated, smart jewelry that allow the wearer to identify their illness or allergy and link to their account. The product line also includes stickers for your phone, clothing labels, tags for your bag, wallet ID cards, and key chains.

My dream is … to have a wonderful and fulfilling personal life as well as a successful and thriving company.

I launched because … at age 28, I developed a life-threatening nerve disorder. I had to stop working, and all of my energy was focused on receiving intensive treatments. While many people were giving me advice on how to hide my illness, my oncologist instructed me to wear a medical ID bracelet. I was shocked at the antiquated medical jewelry offerings available and that there was no easy way for consumers to streamline and access their medical records in an emergency. In this digital age we are able to access everything on the computer, except for our personal medical information. So I decided to create a solution.

One day you’ll see me … having lived out all my dreams!

Ladies Who Launch has helped me … create a wonderful support system of women who have been through the ups and downs of launching and running a business to go to when I have a question, concern, or just need a pep talk! It has also helped me to discover and access new and fabulous resources for promoting WELLalarm.

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