STRATA Success – Arwa Jumkawala

STRATA Member Arwa Jumkawala – GemKitty Jewelry

Arwa Jumkawala, Gemkitty

Arwa’s earliest memories have her crawling among multi-colored gemstones such as garnets, amethysts, and topaz of various shapes and sizes. Her parents, wholesalers of semi-precious gemstones, immersed their daughter in this vivid world.

In 2007, while living in Washington DC, Arwa decided to combine her love of jewelry design, and entrepreneurship by starting her own business. She participated in an incubator intensive that she credits as the catalyst for refining her business idea: Gemkitty Jewelry, a website where you become the designer and customize your own gemstone jewelry with a few mouse clicks.

“The vision really came together after seeing my female friends struggle to find jewelry that easily transitioned from day to night. I wanted to create a fun and easy way for them to design the perfect necklace,” says Arwa. “Also, when you’re involved in the creative process, the resulting product has much more meaning than one you just buy off the rack.”


Working as a pilates instructor by day and on her business by night, she officially launched’s online jewelry designer in the fall of 2009. Since launch, she’s been excited to see a steady growth in sales.

Running a start-up has been an exhilarating experience for Aria. “I’ve learned so much in the last two years; I’ve dabbled in everything from basic accounting to online marketing. I really love what I do, not only running the business, but crafting jewelry that I know is exactly what the customer envisioned.”

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