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by Katy Tafoya, Ladies Who Launch member, Los Angeles
by Katy Tafoya
You’ve likely heard that it’s important to make social media part of your business marketing plan. But what exactly is social media? How do you get involved? And how can it really help your bottom line? Here, we shed some light on all things Web 2.0.
Is It Social Media? Social Networking? Web 2.0?
Don’t let the buzz words fool you. For the most part, social media, social networking, and Web 2.0 are all pretty much the same thing: user-generated content. Any time the content of a Web site is created by a person and not a program, it’s considered user-generated. This can include blogs, online communities, e-zines and articles, networking organizations (including your profile), podcasts and Internet radio, videos and Internet TV channels, and bookmarking sites.
Why Do People Participate in Social Networking?
Aside from helping to expand your actual network, many people get involved in social networking to become part of a community. Like the word implies, being a “solopreneur” can often be lonely work. Networking, whether face-to-face or online, can be fun and easy. It may turn out to be just the five- or 10-minute break you need in your day.
A Sales and Marketing Team?
Solopreneur businesswomen are often left to do it all by themselves. While this can oftentimes feel a bit overwhelming, it can be manageable. It helps if you think of social networking as being your sales and marketing team at work. This is how you get your message, your business, and your product out there to the public.
How Can Social Networking Help My Business?
