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Sasha Lazard, Classical Crossover Artist

www.sashalazard.com
www.themythofred.com

Featured Lady Sasha Lazard is a classically trained opera singer who rebelliously pioneered her own musical style by combining operatic arias, jazz and Russian folk with a modern rock beat. She also recently launched The Myth of Red Salon – a creative series that fosters collaboration by great talents and encourages the mixing of genres and modes of artistic expression. In 2006, Sasha’s version of “Angeli” was featured in a Victoria’s Secret Angel campaign. This talented soprano has released five albums and performed at venues such as Carnegie Hall, The Whitney Museum, the Boom Boom Room and Catherine the Great’s Summer Palace in St. Petersburg, Russia.

A graduate of Bennington College, Sasha knew after her first month as an intern at ABC News that she was in the wrong place. The gifted opera singer never seriously thought she could make a career out of her talent, so she followed in the footsteps of other family members working in journalism. However, after spending time in an office setting Sasha felt trapped, so she left the newsroom to earn her master’s degree at the San Francisco Conservatory of Music.

While on the west coast, Sasha found herself drawn to string players and forged friendships with instrumentalists. Sasha even began performing in a rock band with a cellist she knew, infusing her operatic vocal style with the beat of the music. She was intrigued and inspired by this new musical experience.

Sasha’s pursuit of her signature sound was interrupted in 2000 when a music producer heard her sing at a wedding. He wanted to turn Sasha into the next Celine Dion. Although she again felt out of place, this time trying to become a pop singer, Sasha gave it a shot. At one point, she returned to New York to sing back-up for a different producer and continue her education to become a Top 40 hit-maker. However, Sasha’s vocals inspired the producer to give her an opportunity opening for his performances.

While honing her craft in New York, Sasha took voice lessons from a famous opera coach. After one session when she was dressed in a crazy outfit for a party later that night, the coach commented, “Look at how you’re dressed. Listen to how you sing. Your destiny is for something else.” Sasha eventually rebelled against the constraints of the tight-laced opera scene, leaving behind her established career as a classical performer for a contemporary opera-fused electronic sound.

Described as one of the most innovative and extraordinary talents on the international music scene, Sasha was offered her first record deal in 2001. With an edgy sophistication and a desire for artistic freedom, she succeeded in creating a sound that has afforded her the opportunity to perform in venues around the world.

Sasha’s creation of The Myth of Red Creative Salon Series stemmed from her annual apartment holiday party (“a groovy happening”) where an eclectic mix of guests played piano, guitar and sang. Sasha realized that she had many talented friends and wanted to provide a way for them to be heard. Today, The Myth of Red Salon is held at the elegant National Arts Club.

Eventually, Sasha aspires to be established enough to make a huge impact through charity work. She also wants to help in her “own small way” by discovering new artists. Sasha also hopes to someday establish The Myth of Red record label.

Sasha is currently performing her concert series at the Standard Hotel’s Boom Boom Room and is working on another album. She and her husband are expecting their second baby later this year.

What we learned from Sasha: “When I realized I wasn’t going to have a Celine Dion voice, it felt like a setback; however, it was kind of a blessing. You never know what your path is going to be. The alternative can be better. I’ve learned from that and have such faith that it’s for a reason.”

Love it, Try it

“When you know what you love to do, you have to give it a shot. You have to try. It takes extreme perseverance.”

Expecting the Best

“Three years ago I was getting ready to sign a record deal with EMI for the duet album Siren when I found out I was expecting. I feared that everything was going to fall apart and that the label wouldn’t want to sign me. But I never sang better than I did when I was pregnant. It was so meant to be.”

Surround Sound

“You have to surround yourself with people you trust, with those who have the same vision. It’s all about choosing the right people to be on your team. Collaborate. Find the people that can.”

This Featured Lady was profiled by Megan L. Reese, WORDrobe™ Stylist for Her Write Image in West Grove, PA.

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