Each week we feature a book written by a member of the Incubator.

This week:
Real You Incorporated: 8 Essentials for Women Entrepreneurs

Who: Kaira Sturdivant Rouda
What: How to bring out your best—and brand it
Why: Dare to be different

Every 60 seconds a woman launches a business. So if you’re unsure how to stand out in a sea of savvy ladies, read Kaira Sturdivant Rouda’s Real You Incorporated and learn to connect with customers by being yourself.

This book explains why in business, authenticity is everything. Each chapter contains life lessons, entrepreneur profiles, and action steps to help you express your own passion and personality. By trusting your voice, vision, and instincts, you’ll build a powerful and compelling brand based on your own unique resources and beliefs. So shirk the status quo. The best companies shoot straight from the heart.