Real You Incorporated: 8 Essentials for Women Entrepreneurs
Each week we feature a book written by a member of the Incubator.
This week:
Real You Incorporated: 8 Essentials for Women Entrepreneurs
Who: Kaira Sturdivant Rouda
What: How to bring out your best—and brand it
Why: Dare to be different
Every 60 seconds a woman launches a business. So if you’re unsure how to stand out in a sea of savvy ladies, read Kaira Sturdivant Rouda’s Real You Incorporated and learn to connect with customers by being yourself.
This book explains why in business, authenticity is everything. Each chapter contains life lessons, entrepreneur profiles, and action steps to help you express your own passion and personality. By trusting your voice, vision, and instincts, you’ll build a powerful and compelling brand based on your own unique resources and beliefs. So shirk the status quo. The best companies shoot straight from the heart.
Real You Incorporated should be a must-read for every woman entrepreneur! It is a tremendous resource to help you define the brand that is YOU. There is wisdom on every page.
I loved this book so much I gave it to my incubator group upon ‘graduation’!