You do all this because, when you have lunch with Michelle Anton, the producer of the Dr. Laura radio show, she tells you how she found out about your book; that she didn’t know that you were on the “Dr. Laura” television show three years ago, that she didn’t get the press release your publisher sent with your book, and she didn’t get your letter that you sent with your book. None of that mattered. What mattered was that a friend of hers told her about the book. And that’s why, when someone asks what marketing strategy has worked the best to promote your book, you say, “The 20 years I’ve been out there networking.”

Then, because book money comes three months after the end of the six-month royalty period, you make hundreds of gold calls on the gold phone because the NOW money of workshops is in the phone, where the LATER money of books is in the mail. You teach class two nights a week. In your spare time, you write an article for Dr. Laura’s Web site, you write your next newsletter, and you smile sweetly when people start asking you about your next book …

And you thank God every day for giving you this rich, full, high-class-quality-problem-too-busy life where you can decide what dream you want, bring a book into being, and e-zoom your thoughts and feelings into the minds and hearts of a circle of dolphins.

Thank you for swimming with me.

Chellie Campbell is the creator of the popular Financial Stress Reduction Workshops, and the author of The Wealthy Spirit and Zero to Zillionaire. She is prominently quoted as a financial expert in the Los Angeles Times, Pink, Good Housekeeping, Lifetime, Essence, Woman’s World and more than 35 popular books. Want more money and less stress? Sign up at www.chellie.com and receive 30 days of The Wealthy Spirit as a free daily message of inspiration, hope, empowerment, and real tools for creating wealth in your work, happiness in your home, and serenity in your spirit.

Ladies Who Launch is asking you … do you have any advice on how to get PR? If so, share it with us in the Comments section below!

If your book is the two-point-five-million-and-first book on Amazon, now you know what to do—network! Get started in our Book Industry News & Insights group.

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