PR, Marketing & Branding Books

BuzzMarketing

by Mark Hughes

Complete with lots of marketing success stories, this book gives you six secrets for getting people buzzing about your business.

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Blink

by Malcolm Gadwell

Blink is about making choices, and why sometimes the most brilliant decisions are simply impossible to explain.

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Groundswell

by Charlene LI and Josh Bernoff

This book shows you how to capitalize on your greatest marketing asset – your customers. Thanks to the internet and social networking, your customers are putting your business on everything from YouTube to Wikipedia. Make the most of it.
                                                                                              
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The Tipping Point

by Malcolm Gadwell

As a marketing tool, this book is invaluable.  Full of amazing and well-documented accounts, it explains how ideas spread and products catch on.

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Wikinomics

by Don Tapscott

The term “wiki” wasn’t connected to the internet until 1995 and didn’t gain widespread recognition until 2001 with the advent of Wikipedia. But these days mass collaboration is an essential business tool you can’t afford to ignore. From education to journalism to manufacturing people are joining forces to create new and improved products and services. This book will show you how Wikinomics has worked for others and how it can work for you.
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