Types of Online Marketing
Online marketing has become popular because businesses can target a more specific audience and drive them to a page that converts that user instantly. Search Engine Optimization (SEO) methods help a website rank in natural search results for specific keywords based off the product or service you are selling.
Unlike PPC, if your site is ranked in natural results, you will improve the visibility of your website and distinguish yourself from your online competitors. Approximately 70-80% of clicks occur in the natural space versus 20-30% in the PPC space. The benefits of attaining natural rankings can significantly benefit your business and is a quick and accurate way to attract new customers.