Online Marketing and Social Media Consultant Will Answer Your Questions. Read This Member’s Story.

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Amy PORTERFIELD,

Social Media Consultant and Trainer

Amy Porterfield

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Describe your business in 3 sentences. What is it?
I’m an online marketing and social media consultant. I create online programs that teach entrepreneurs how to use online marketing strategies and social media marketing to grow their business and increase their online exposure. My goal is to keep it simple while teaching the strategies that get real results.

What inspired you to start your business?
I worked closely with Tony Robbins for over six years, managing his content development and marketing divisions. I had an amazing opportunity to learn business and communication strategies from the best of the best. Tony always talked about the rewards of creating your own business and I knew in my heart I wanted to create something on my own. After six years, I finally got the courage to take everything I had learned to step out on my own . . . and I’ve never looked back!

How do you stand out from the crowd? What distinguishes your business from the competition?
My style of consulting and teaching is unique because my goal is to keep things simple, yet help my clients be extremely strategic and smart in their overall online marketing plans. I know that social media can be extremely overwhelming, confusing at times and very time consuming. I teach my clients how to sift through all the online noise, focus only on what will get them results, and ultimately help them create a plan that works for their unique style and business goals.

What did it cost to start your business? How did you find the funds? Is your business profitable?
Because I started out consulting, it only cost me a few thousand dollars to set up my website, get incorporated and set up an online shopping cart to process my consulting fees. I also spent some money on training programs to make sure I stayed on top of the trends and was skilled in the best strategies possible in my field. Starting an online business does not need to be expensive, especially if you start out teaching and consulting and do not produce anything physical. I’ve run a very lean business from the beginning and it has been profitable from day one. I think I’ve been able to be successful because I only do what I know I do best (consulting, overall strategy, teaching). If I need something done that is not in my skill set, I outsource it. I make more money by focusing on what I do best and outsourcing what will take me two to three times longer if I try to do it myself. Time is precious and I am happier (and more profitable!) doing what I love.

How long did it take to get started and what business tools have helped you the most?
I was fortunate to make money from the first day I went out on my own, however getting things to go smoothly did not happen overnight! It took about a year for things to really start to click and start moving along smoothy. The saying “What you don’t know, you don’t know” is so true! As for tools to help me out, I invested right away in online training programs. I sought out the best of the best in my industry (and even some programs outside of my industry), and enrolled in whatever programs they had to offer. This massively propelled my business forward quickly. I firmly believe in learning from the best of the best… it’s the only way to go!

What is the single biggest thing you would say an entrepreneur has to be armed with in order to succeed?
Every entrepreneur needs the 3 Ps when first starting out: Patience, Passion and a Peer Group that is more successful than she is currently.

Patience because starting your own business is HARD WORK and there is no way around it. You have to pay your dues, work at it with all heart and you must know that the success, if it is to last, will not happen overnight. Every successful entrepreneur I respect has a story of working toward his or her success for many years. You have to be patient or you’ll miss out on the big rewards.

Passion because if you don’t truly believe in what you are creating, you’re wasting your time, resources and money. Passion makes the difficult days worth it. Passion to succeed and see all my hard work pay off gets me out of bed every morning.

And lastly, having a peer group that is more successful than you is the best thing you can do for your overall success. I learned this one from my years working with Tony Robbins. Surround yourself with successful, passionate entrepreneurs you respect and admire. Put yourself in situations where the playing field is high. Consider spending the money to join a mastermind with people that are a bit “out of your league”–not only will you learn priceless lessons and strategies from them, but you will be pushed to step out of your comfort zone and do things you’ve never thought of doing before. My peer groups have truly been the secret to my success!

What advice would you give someone just starting out?
Stay with it! If you’re creating something you truly believe in, and you’re willing to do the hard work to get things moving, you will never look back. The first few years are tough and therefore perseverance (and a little faith!) are a necessity!

Are there any words of advice, books, role models, or mentors that really inspired and changed you?
It may seem too simple, but my words of advice are this: Be good to people. I think we’re all in the business of taking care of others, no matter what we do in our business. Come from the place that people are good. Try to seek out opportunities to make someone’s day, support others’ needs and help them out. When you do this, your success is inevitable.

Sign up for Free Webinar presented by Amy.
This Thursday: 04/07/2011
Time: 1pm – 2pm
Sign up now.

Are You Interested in Being a Featured Lady?
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Interested in more success stories? Visit our Featured Lady Library.