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Founder and President, Tammy Fender Holistic Skin Care
As a child, Featured Lady Tammy Fender was interested in living a holistic lifestyle although back then she didn’t know why. When other kids wanted gum and candy in the grocery store check-out aisle, she bought the 99 cent pocket books on vitamins. “Nutrition has always been part of my being,” Tammy explains. Through her company Tammy Fender Holistic Skin Care, Tammy offers luxury products that are pure, natural and energetically balanced. Her Pure Living Energy® collection ranges from cleansers, exfoliators and moisturizers to products that repair tissue damage in post-operative surgery patients. Tammy’s unique approach to skin care formulation has positioned her as a pioneer in the industry, and her expertise is constantly being sought.
Tammy’s exposure to skin care started when she 18 and working at a cosmetics counter. Noticing there were many chemicals listed in the products’ ingredients, she questioned their safety and effectiveness. “I wondered, ‘Do these products really work?’ I went home at night and researched them,” Tammy says. “Twenty years ago, cosmetics made of all chemicals were common, but I knew there had to be a better way!”
Thus, Tammy began her journey to learn all she could about alternatives to these products. She took a holistic approach and explored the use of botanicals and essential oils. Tammy also discovered how the chemical-ridden products adversely affected the skin, the body’s largest organ, and designed a more natural option. “We absorb more toxicity through the skin than during digestion,” Tammy reveals.
Tammy describes the evolution of her business as “a visionary process.” She built a client base in Palm Beach through word-of-mouth – one client had an experience with Tammy and saw the results of her products and others followed, made her products in a blending room, sold them locally and even hand-delivered customers’ purchases. “My business grew through word of mouth and my reputation.” Today, her clients (including celebrities), come from all over the world to experience Tammy’s facials and skin care line.
In 2003, when her youngest son was in school full-time, Tammy opened the doors to her own location on the second floor of a red brick house. She self-financed her launch using personal funds and reinvested profits right back into her company. Within two years, Tammy expanded into the entire building. Today, Tammy Fender Holistic Skin Care is available through web sales and national distribution.
A licensed aesthetician for the past 22 years, Tammy dedicates her life to more holistic and spiritual practices. Her path led her across the US and overseas to study botany, aromatherapy, holistic chemistry and medical science. Tammy focuses on the healing properties of essential oils, plants and vitamins. “By gaining extensive knowledge my choice was clear,” Tammy explains. “I made a personal commitment to take a holistic path in my life and in the creation of my products.”
Tammy’s loyal clientele certainly understands the difference. Tammy custom makes her collection of holistic facial products. With her knowledge and ability to combine aromatherapy, chemistry, botany and medical science, she creates the perfect line of holistic facial products – all natural and handmade.
Focused on the well-being of the person as a whole, Tammy not only treats her clients but also educates them. “The skin’s condition is a reflection of what’s going on inside,” she explains. “Our vital organs take what they need first and the skin gets what’s left over.” Tammy’s elite skin care line provides nutrients that feed the tissues of the skin, creating an immediate therapeutic effect that promotes healing on physical, emotional and spiritual levels.
From the beginning, this mompreneur steadfastly separated her work week from family time in an unexpected way. She set her business hours as Monday through Friday, 9:00am to 5:00pm. People immediately questioned Tammy’s decision, especially not being open on Saturdays – traditionally a spa’s busiest day. “I was asked, ‘How are you going to do this? You aren’t even catering to people who work,’” Tammy explains. “But I made a commitment to spend time with my sons. Balance is very important to me.”
Tammy’s dedication to balance continues to generate a profitable and rapidly growing business with a devoted international following. Tammy and her skin care collection have been featured in Allure, W, Vogue, Natural Health, Z!nk, Elle, Essence and Palm Beach Illustrated.
What we learned from Tammy: “Stay true to your path…”
A Team, A Family
“My biggest challenge is finding the right fit for every position as we grow. It’s time consuming, but I need to find people with the right mind set, lifestyle and philosophy. Our company has a family dynamic where we feel daily nurture and love.”
Passion and Brand
“My advice to women entrepreneurs is to understand that your brand encompasses your lifestyle. You and your passion become a reflection of your brand.”
This Featured Lady was profiled by Megan L. Reese, WORDrobe™ Stylist for Her Write Image in West Grove, PA.
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