Introduction to Direct Mail
The Mailing List: The Basic of Direct Mail
Materials to Mail
Tips for Your Direct Mail Campaign

It is also important to consider the content of what you are trying to get across to your customers (or potential customers), as well as what type of mailing you are going to send out. You need to factor in to your budget the cost for postcards, brochures, and catalogs because they can vary from one type to the next. Remember printing and postage costs can add up quickly so make sure you have a clear strategy in mind before you start designing your mailing materials.

Mailing Varieties

There are endless possibilities for choosing materials for your direct mail campaign. Postcards are a great choice because they can be printed quickly, the postage and printing costs are cheap and they can be designed to catch your customer’s attention without them having to open any envelopes. Hiring a graphic design service and/or professional copywriting service can be helpful to ensure you are getting an effective eye-catching message across to your readers.

If your message won’t fit on a postcard, the next best thing is a brochure. Because most brochures can be “self folded,” they have the same appeal as postcards when it comes to not having to open an envelope. Brochures also way less than catalogs, so the postage fee won’t be too bad either. Many printing companies will discount bulk orders, so try and design your mailer for longevity.

Catalogs are their own entity when it comes to mailing campaigns. They are usually more costly to print and take up more resources to design and produce. If you are deciding on using a mailing catalog, you should consult a professional production company or marketing firm. You may also want to consider a mailer that refers customers to an online catalog, because this can save you money and it is easier to keep up-to-date.

Direct Mailing Services

Mailing services can act as an all-in-one stop for all of your direct mailing needs. It’s easier to hire one company who can manage your whole campaign than to hire individual companies like design firms, printers, and mailing companies separately. Many direct mail businesses charge per-piece or even per-project, so costs can vary depending on the service you need. Just make sure to compare service quotes before making any final decisions on a mailing service.

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