From Lara Merriken, Founder, LÄRABAR:
Listening to my intuition has been a tremendous personal asset. It emanates from such a pure, true, reliable place— unlike logic or emotion, which are governed by the brain and thus subjected to all manner of contrary thoughts, feelings of uncertainty, and even fear.
Intuition, on the other hand, is the ability to know what’s right without reasoning. When I first decided to launch LÄRABAR, more than a few naysayers looked at the saturated energy-bar category and logically advised me not to move forward. My intuition, however, told me that the simple, pure, and delicious attributes of LÄRABAR actually made it unique in the marketplace, which was swiftly confirmed by our #1 ranking in natural foods.
The key thing is to trust your intuition, which can be difficult if your brain keeps getting in the way. But once you begin to temper the logical you, the sky is the limit for the intuitive you.”
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