Ladies Who Launch

Ladies Who Launch turned the business-event world on it’s ear last Saturday

with the Los Angeles LIVE event. I’ve been to so many networking/business events

where everyone’s in a power suit or eating fruit and cheese off a paper plate in a hotel

ball room, but rarely do you enter a room with streaming daylight, inspirational speakers with know-how as well as charisma, and a population of women who pair Prada with denim, pant suit with passion. There was room for every kind of launcher in that room - from those just dreaming of what to do next to others who in that moment took back their dream and said “if she can do it, I can do it.” There were established businesses and experts with bonified legends like Jane Wurwand who started Dermalogica (and who captivates a crowd like few others) seated next to recent college grads seated next to women who had felt stuck for years…until that day.

The event continues to prove that there is a different way, an alternative approach to launching. We don’t have to sit around dimly lit conference rooms or feel isolated in basement home-offices. We don’t have to eat packaged ham sandwiches at the Hilton on a Saturday. We can bring and pass out our business cards in a way that doesn’t feel corny or contrived because context has been given to an event rather than just “hey ladies, time to network.” Ewww! Never! Long live Ladies Who Launch!

Amy Swift