Julie Goldman
Member of the New York City Incubator
My business is … the Original Runner Company. We make the world’s first non-slip fabric aisle runners for weddings and special events. We sell over 25 colors and prints and you can even have the aisle runner custom hand-painted with your monogram or event details.
My dream is … to have a quality Original aisle runner at all weddings and events. This would mean banishing all paper aisle runners forever!
I launched because … there were no non-slip fabric aisle runners available commercially. The only option available on the market for special events was made of paper (think dryer sheet material) that was easily ripped and wrinkled. I wanted brides to have a choice of colors and for them to be able to customize their aisle runner to match their event decor.
One day you’ll see me … launching another business. The entrepreneur in me just can’t help herself.
Ladies Who Launch has helped me … meet so many great entrepreneurial women and to see my business from a new perspective. Now I delegate much of the daily grind and work on growing the business instead. This strategy has resulted in huge growth for my company during a national recession.
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