How Do You Use Video Blog Hosting Platforms?
Video platform Web sites host and publish your videos at little or no cost to you. They make it really easy for you, so use them! The reason they do this is twofold: You are allowing them to split any ad revenues you make on your videos and because they need hits and content to become a media empire. YouTube is the most popular and widely used platform, with many more video Web sites closely following: MySpace Video, Google Video, Yahoo! Video, Veoh, blip.tv, Revver, and many more. These sites all have pros and cons, but in general, each should make the uploading, publishing, hosting, advertising, and distribution of your videos easy and, in some instances, profitable.
You want to pick a video platform that allows you simultaneously to publish your videos easily and quickly to other sites in order to increase hits on your video. Blip.tv, for instance, makes it easy for you to set up a show on iTunes as well as cross-post each video entry to del.icio.us, MySpace, Twitter, Facebook, Flickr, FeedBurner, Yahoo! Video, and AOL Video—all with one click. It also allows you to put the video on your own Web site and for users to post your video onto their sites.
Video platforms also have great tracking tools with built-in statistics. They track your viewership and can tell you how many people are watching your video. These statistics will help you with advertisers and help you learn what is working and not working for you in the videos.
And finally, these hosts make advertising on your video super easy. However, with most of the “free” video platform sites, you have to split the revenue from ads sold with them. Otherwise, there would be a cost for hosting your own. Also, they do all the work of selling the ads for you, so you don’t have to. Some sites let you customize your video as well so that you can target them to your audience. Although advertising on video blogs is still somewhat experimental, many video bloggers have made a profit. As advertisers develop better tools to incorporate ads onto videos and track their profits, the business of vlogging will just get better.
Kendall Morgan Rhodes is a member of the Los Angeles Incubator and a film producer, the creator of SpinDaily.com, and the owner and operator of a new media production company at SpinandStir.com.
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