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I disagree. Some of us won’t sign them because -depending on the industry- they’re not worth the paper they’re written on. Some of us don’t want to give the client false confidence. Besides, most of the NDA seekers I’ve run into over the past 15 years are very often doing something unethical themselves, having copied a competitor’s product. They want us to sign so we can’t tell on them? There’s no honor among thieves.

Of course not every NDA seeker does that but the other thing is, most clients with an NDA are really green. They don’t know what constitutes privileged information. They’ll go and put in PR PIECES! things that they should never tell anyone. So, here’s the thing. They want us to keep mum on things that matter very little (and we wouldn’t tell anybody anyway) while they’re spilling the beans to the world? The other thing, at least in apparel, the minute that photo or sample of your product is visible to the world, we have no control over who copies you. None! So why should we be held liable for another entrepreneur who copies you? We can’t prevent it.

It’s not us who are copying you, it’s other people like you. Once the world sees it, anyone can copy it. And that’s why few people in the garment industry will sign NDAs. In this business, reputation is everything -not an NDA.