3. Think about your service and the unique aspects you provide. Ask yourself what value your service offers to someone. Make a list of at least five benefits a customer would receive as a result of hiring you and/or using your service. Make sure to write down as many things as you can think of and ask a supportive friend to review it and add to the list.
For example: Some benefits of using my service are a) pets are much more healthy and get sick less, which saves a client money, b) pets who have daily exercise and play time maintain their ideal weight, c) pets who are loved during the day tend to be much more happy to see their owners, d) pets, being social animals, love the interaction and live longer, and e) pet owners experience less daily stress since they know their animal was cared for.
By putting all three pieces of the above approach together, you now have your unique message and story about what you offer. When asked what you do, you can answer succinctly and also be able to handle any objections that might arise because you know your special characteristics.
Key example: A potential client calls me and wants to inquire about my service. This is what I might say: “I am a pet caretaker and my goal is to nurture your pet so they are happy, healthy, and live longer. What I do that is different from pet sitters is to spend time playing with your animal and acknowledge them with loving touch. My hope is that you will experience a reduced stress level knowing your animal was well pampered while you attend to other matters.”
Articulating your value: The value of your service is the unique way you deliver it and the ease that it offers your client. Taking the time to think about what is special about working with you will pay off now that you can articulate your differences from another service provider. The key thing to remember is that you are always offering value. Selling is just the ability to articulate your offering well and educate clients enough so that they know choosing your service is the right decision.