• Altering existing materials. Are you adding anything to the pieces that are pre-manufactured to create a defining look? For example, adding a set stone to an existing clasp; or bending, twisting, and hammering these elements. Altering it in some way adds value and creates interest.
• Finishing treatments. Are you creating your own texture or polishing techniques, oxidizing, hammering, or plating? Experiment. All of these add more labor but are selling points to your clients.
• Consistency in the look and quality of your work. How is your necklace strung? Are the knots close together and evenly finished? What kinds of components or finishes do you use? How is the end attached to a closure? How about adding a cap? Is there consistency in the quality of your work so the client can always count on a certain level of quality? Attention to detail and quality requires more time and care but this increases expectation and value.
• One of a kind and innovation. There is only one out there. This is the only place you can find this. A client will take pride in that. Inventing a new patentable or trademarkable technique, the tension set ring as an example, will get you press, which increases your brand recognition and value.
• Hallmark your work. Not only should your work be easily identifiable, but it should either be signed by you and/or stamped with your logo or name. Stamps can be ordered through jewelry supply companies.
Whether you dig deeper into the resources you have, find your distinctive voice, expand your abilities, or collaborate with a jeweler to come up with a signature look, more labor, time, thought, and expense will likely be involved. However, when your potential clients are educated about your product and what went into its creation, their level of appreciation will increase, along with their desire.
Claudia Endler is a member of the Los Angeles Incubator and owner of Claudia Endler Designs.
Ladies Who Launch is asking you … how do YOU add value to your artistic creations? Let everyone know in the Comments section below!
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