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Founder, Heather Moore Jewelry
www.heathermoorejewelry.com

Heather Moore was a successful entrepreneur from the start. Her one-of-a-kind gold, silver and glass necklaces, rings, earrings and bracelets were wearable works of art sold at Barneys New York and in catalogues like Sundance and Anthropology. This small business woman was getting big-time recognition in magazines like Lucky, InStyle, Elle, Mademoiselle and Real Simple.
But Heather believed beautiful jewelry should commemorate experiences, both happy and sad, and she was always interested in, and moved by the individual reasons people were buying her creations. So she reinvented her business. Free from a mass-producing mindset, these days she hand-engraves pendants, rings, earrings, cuff links and bracelets with names, initials, phrases, symbols and dates using turn-of-the-century tools. Each keepsake is made for a specific, unique reason making it the perfect way to transform a story into something solid, lasting and special.

Just in time for the holidays, Heather is offering the Ladies Who Launch community 10% off all purchases from Heather Moore Jewelry! Use promo code LWL2008 until December 23, 2008.

What we learned from Heather: Love your product but also love the people who buy it. Provide customers with superior quality not only because you want to be successful, but because you care about their happiness.

Starting out strong

After graduating from the Cleveland Institute of Art I started a jewelry company intending to use my income to open a glass shop. But the jewelry business really took off. I focused on making it casual with a lot of personality, but well-made and high quality. Even back then I knew I wanted to create pieces that people would feel attached to, that would give them strength and confidence. Pieces that would remind customers of when they got them and why.

Story time

I believe that jewelry is the perfect way to commemorate an event, and I was always happy to hear that my customers thought so too. This was why I shifted my focus 2004. It was an organic shift in that after I created some pieces for myself featuring family members’ names I started doing it for my customers. I was offering them a chance to participate in the creative process and tell their stories in a truly unique and meaningful way.

Personal Touch

I love peoples’ stories. I never make the same thing twice because obviously each person’s story is unique. When I get an order for something that is clearly an inside joke I am really curious to know what it’s about. I know that whatever it is, it’s something that is bringing people together, that they’ll always laugh about. The pendants are perfect for poignant sentiments too. I made a pendant for myself with my late sister’s name on it in Braille. I touch it all the time.

What’s in a name

I love what I do. And because everything I make is personalized I know that whether people order for themselves or for someone else, they’re putting a lot of thought into the engraving, and I’m a part of it. I get to aid in the creation of something so meaningful that’s about much more than just the jewelry itself.

Personal effects

Whether customers want initials, names, dates or inspiring words, there’s a story behind their order every time. That’s what makes it all worthwhile – knowing that I’m literally making memories. I know life is short. It should be celebrated.

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