From Nada N. Jones, Co-author, 16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women:

"Nothing is better than seeing the excitement in someone’s eyes as they talk about their dream business. They are enthusiastic and can hardly contain themselves as they rattle off their big ideas and hopes of success. So why is everything so different only months later? I believe it’s because people don’t take the time to consider what the day-to-day may look like. Just because you want to be a fashion designer doesn’t mean you will spend your days surrounded by beautiful fabrics, designing to your heart’s content and seeing your masterpieces head down the runway. If fact, this is a very small part of your life as a successful designer, at least when starting up. In our book, 16 Weeks to Your Dream Business, we’ve created an exercise entitled "Your Ideal Workday." In this exercise, we ask women to consider everything from their physical environment to who they want to work with and how much money they want to make. Once people have a clear understanding of what the daily tasks of owning a successful business are, they are able to make an informed decision about moving forward. The same aspiring designer may complete the Ideal Workday exercise and find out that becoming a freelance stylist is more suitable given their daily dreams."

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