Gina Bianchini

Social Networking for Entrepreneurs 101

“The number one things that make social networks successful—and separate the powerful from the dead-on-arrival social networks—are authenticity and passion. It’s really amazing to me. The things that people have authentic passion for are not the things that you necessarily would expect. It really just blows my mind most of the time, in terms of the things that are working, and the things that aren’t working that you’d expect would be working. It all comes down to one individual who has a passion for something and is out there sharing that passion with the world.”

No-Nos Make for No-Gos

“Don’t fake it. People aren’t stupid. Don’t think about them as being stupid. I think that’s always a huge mistake, especially online, and especially in the context of a two-way conversation. You cannot assume the people that you’re speaking with are idiots.”

Make Use of Your Users

“I think the best ideas we’ve seen are coming from the people who are passionately using NING today. And, you know what, there’s a lot of things that I may not agree with, but they’re argued very intelligently, and the points are made in such a way that I’m just like, man, we’re better because we’re having an open conversation with the people who are using our product and service. The Internet is two-way. You’re having a conversation with people, and they’re going to tell you some very, very smart things.”

Learn to Feed on Your Feedback

“I think you have to listen, and you have to be very respectful of the feedback people are giving you. But it’s also not necessarily a good idea to take your business into places and spots that may not make sense for you.”

Work Smarter to Have a Life

“I got married in December, and I have an incredibly wonderful husband who is very supportive and also works pretty hard himself. I have not seen, amongst other entrepreneurs, a way to do this kind of thing and have other priorities and other things pulling at them. I think it’s very challenging from that perspective. Something has got to give if you want to start a successful company, in my opinion. So my strategy has been to really reduce and edit my life in such a way that I maximize the amount of time that I work and don’t feel guilty about it.”

This Featured Lady was profiled by Sarah Tomlinson, a freelance writer in Los Angeles.

Ladies Who Launch is asking you … has Gina’s story given you more confidence to go out and launch your own business? Let everyone know in the Comments section below!

Whether you’re super tech-savvy or a Web beginner, Gina Bianchini is proof that technology can take your business to the top. Join the Women in Technology group to get in on the action.