FLO MOMENT: Harriet’s Style Council

Beth Schoenfeldt and Amy Swift

Welcome to the FLO MOMENT…where once a week we respond to your
burning questions with answers that will move your life in great directions.
Let other people’s break-ups, let downs, career catastrophe’s and
relationship-rehab be all the education you need!

As we watched Harriet Miers accept the Supreme Court nomination, our first
thought wasn’t “is she really a conservative?” or “will she overturn Roe vs.
Wade?”, or even “is she really the best possible candidate that Bush could
find? Our first question was, why does her black eyeliner resemble Keith
Richards? And where (or rather why) did she get that outfit? Our point is
that sometimes content can be obscured by a distracting, dated or
inappropriate style. There is a reason that celebrities spend the big bucks
on stylists. When Renee Zellweger, Julia Roberts and even style icon Nicole
Kidman first moved to Hollywood they were known for the opposite style
savvy, but with the help of professionals, they now consistently make the
best dressed list. As a result, they get better jobs, make more money and
suffer much less ridicule than say Daryl Hannah or Britney Spears, who can’t
seem to get it together even with all the resources in the world. For
example, Michael Moore’s recent clean-up lends credibility to a voice that
has previously been shrouded in baseball caps and sloppy gym clothes and
Hilary Clinton managed to make a complete turnaround from frumpy to
politically correct sophistication that serves her well for her ambitions.
We’re not advocating conformity; au contraire. Bjork has a personal style
that could very well startle a circus freak, but as an avant-garde artist it
works perfectly for her. Here are a few suggestions for Ms. Miers that you
may find helpful:

1. Personal style sends a message. What are you trying to say to the
world? Is that coral lipstick you’ve been wearing since college still
working for you? Does your suit scream “sale at Talbot’s”? Are you dressing
more like a legal secretary than the Supreme Court candidate that you are?
The book “Dress for Success” was right on when they said that how you
present yourself has a direct correlation to your ability to advance in the
world, so even if you think it is shallow, your presentation IS worth some
time, attention and investment.

2. Have FUN. The only way to develop a unique and effective style is to
experiment and try new things. Do something that makes you happy when you
catch a glimpse of your reflection, take a risk by trying something that you
have seen in the fashion magazines but were always afraid to wear or branch
out and wear red instead of black. Fashion and style are forms of
expression, so make sure that yours is communicating what you are really

3. Get help. Don’t be embarrassed if it just isn’t your forte…not
everyone is even interested in such things. Luckily there are people out
there that can help you craft a look that reflects your style, persona and
aspirations. Image consultants, personal stylists or even a talented friend
can help you shop or put things together in a new way, so don’t be afraid to
ask for help. Harriet, we suggest you dial 411 to our friends Jenny Gering
at www.go-lightly.com, Allison Berlin at www.stylemadesimple.net or if you
are in LA call West Coast Style Council at 917-208-8306.


The Ladies Who Launch Incubator is solely designed for women who are
ready to move forward in their life and let the world know what they are
really about, who want to break current patterns, ignite the fire under a long
smoldering dream, have more fun and or catapult a lifestyle,
relationship or occupation to an infinitely higher level. This Incubator is not your
typical coffee klatch or corporate-type networking. The Incubator is
the first sexy savvy forum to marry intuition with ingenuity and creativity
with collaboration and dreaming! Designed to connect people both on-line and
in-person; entrepreneurs, writers, artists, freelancers, independent
contractors, film producers, founders of non profits and anyone
interested in launching or expanding a business or creative project come together
to find their common denominator – being in the flow of their life and
living out their creative dreams. And for those of you with wander lust
pondering just when oh when you will ever get off your derrière and start that
creative project you’ve been dreaming about – sit no more.

The next Manhattan Incubators start TONIGHT:
Dates: Tuesday’s October 11th, 18th, 25th, November 1st
Time: 7:00pm to 9:00pm
Location: 115 West 30th, Suite 404
Cost: $250

To register for a NY Incubator

Ladies Who Launch LIVE

Ladies Who Launch Live events are the first sexy, savvy forums to draw
together networking, creativity, learning, inspiration shopping and
style all in one place. Women on the East Coast and West Coast are joining
together to launch their creative projects, share insights and
shop-talk with like-minded women–it’s networking with style, our style.

Power suits and briefcases can be so passé– honor yourself with a day
to explore your feminine entrepreneurial and creative potential. Jewelry
makers, fashion designers, film producers, artists, entrepreneurs and
founders of non-profits will find their common denominator—being in the
flow of their life and living out their creative dreams. And for those of
you with wander lust wondering just when oh when you will ever get off your
derriere and start that creative project you’ve been dreaming about—sit
no more. Take the day off and go for it!

The day includes:
–Inspiring speakers who have launched successful projects and
businesses such as:

Jeanine Lobell: Founder of Stila Cosmetics
Nell Merlino: Founder of Count Me In and Take Your Daughter to Work Day
Kathleen King: Founder of Tate’s Bake Shop
Charyl Van Winkle, Founder Pythoness Hedge Fund
Georgia Lee, Writer/Director Red Doors, winner Best Narrative at the 2005 Tribeca Film Festival

–Valuable workshops, information gathering and new perspectives.
–Invaluable exchanges, introductions, business contacts and referrals
–Exclusive discounts, free consultations and access to original
products and services
–Lunch, networking and mingling with cocktails and entertainment
–An opportunity to become a “Featured Lady” on Ladies Who Launch
–Fabulous GIFT BAGS
–“After Party”, Men Invited

Date: October 20th, 2005
Location: Lotus, 409 West 14th
Time: 10:00 to 6:00 event, 6:00 to 8:00 after party (men invited)
Cost: $100, $80 if you pre-register

Click here to register

The FLO MOMENT is brought to you by Beth Schoenfeldt, partner in Ladies
Who Launch and co-written by Amy Swift. From content-based initiatives to
community resources, Ladies Who Launch helps motivated women start new
ventures, expand their existing businesses and move forward on creative

Amy Swift is a brand strategist and writer specializing in developing
unique and effective brand voices, key messages, marketing copy and corporate
images. amymswift@mac.com

To read past FLO MOMENTS go to