The benefits of e-mail marketing

How e-mail marketing through an e-newsletter can benefit your business 

E-mail marketing  is direct marketing conducted through electronic mail, or e-mail. Businesses can use this lightning-fast technology to communicate effectively with thousands of people, both current and potential customers, to build relationships and encourage customer loyalty.

There are many advantages to e-mail marketing:
• Thanks to the internet, businesses can distribute exciting news about their companies or products to a tremendous number of people all at once.
• Compared to other methods like post cards or printed newsletters, an e-newsletter is far less expensive.
• Companies can track the effectiveness of their e-mailed newsletters. Statistics on click-through rates and open rates are readily available. This is not the case with paper newsletters sent via traditional mail.
• E-mail marketing is practically instant. With the click of a mouse a newsletter can reach hundreds and hundreds of customers or potential customers.
• Unlike the information on a Web-site, marketing copy in an e-mail newsletter goes directly to a large audience. Information on a Web-site is only seen if the customer actually goes to the site.

E-mail marketing is effective because it is a method of advertising that is welcome to customers. When someone subscribes to an e-newsletter, that person will look forward to its arrival and will read it. This creates satisfaction on both sides of the relationship, company and customer, because unlike unsolicited advertisements, newsletters are relevant to the reader and often contain targeted promotions, upcoming events or new products.