From Sally Jewett-Brocato, Founder/Owner Naked-Jewelry.com
Your Competitors Can Be Your Greatest Asset!
Competitors are the only people in the world doing the same thing you’re doing and are the people you can learn the most from. When I co-owned and ran a production company I gained tremendous competitive insight by arranging face-to-face meetings with my fiercest competitors. My partner and I always felt that we walked away with more information than we provided and learned something valuable from every encounter. Connecting with competitors also made it harder for them, as my friends, to try any business”dirty tricks.”
These days I design and create artisan jewelry. Starting out once again in a new industry I launched a blog profiling the “best-of-the-best” jewelry designers throughout the world. It may seem strange to spend time promoting competitors but I benefit the most from my interviews with these incredibly talented people. Fear and insecurity cause us to consider our competitors the “enemy.” Try reaching out to them and you will recognize a valuable tool for success.
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