From Natalie Jobity, CEO, Elan Management, Elan Management
You have two business cards. There’s the impressive, pocket-sized work of graphic art that you proudly proffer at every opportunity, and then there’s you. Yes you, and it’s important to realize that dressing like you’re dazed and confused will overshadow even the most exquisitely embossed 3.5”x 2”. You are a walking business card. You represent a brand. Whether you’re detail oriented, creative, artistic or a strong communicator, customers are only human and they will subconsciously judge your inside by what they see on the outside. It’s worth it to spend a little extra time to look clean, crisp and put-together. Whether you choose cotton or cashmere, it’s all marketing material.
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