Daily LaunchTip, November 17, 2009

From Victoria Colligan, Founder, Ladies Who Launch

This Week’s WEBINAR: Cutting Edge Facebook Techniques.

A Comprehensive Guide to Cutting Edge Strategies and Best Practices for Using Facebook To Grow Your Business:
- Updates to the Ad manager – Facebook Share – Facebook Connect – LWL facebook page performance and case study – FBML to bring in custom content – Sprout to build custom flash – @ Mentions – Lots of Step-by-Step examples you can then try yourself!
REGISTER NOW
==============================================================================================

LaunchTip: After years of watching the Hannah Montana show, in which Miley doubles as herself and the secret Hannah Montana pop star identity, and after countless car rides of belting out Hannah songs, every word memorized and dance move perfected, this past weekend, I finally had the chance to take my girls to the Miley Cyrus concert! Unfortunately for them and for me, the Miley “in concert” had none of the traits of her Hannah Montana girlhood image and every bit of the elements of a new racey rock star brand that seemed to be the true coming out of Miley, the sex object, now a woman all of 17 years old. As my children continued to ask me, why she didn’t sing this song or that song (those of the old Hannah identity), I attempted to respond by saying “they are trying to position her as more of an adult now, not a girl.” “Who is “they””?, Chloe (age 7) asked and then the proverbial “why”?

It occurred to me that the only answer to her question that made any sense at all was one that focused on re-invention. Re-invention—something we all need to do to stay current, keep the attention of our current fans, and position ourselves for expansion into new audiences. Don’t get me wrong, I’m by no means endorsing Miley, the sex object, and I’m still greatly disappointed that my girls’ expectations were shattered (I think we’ll switch to Taylor Swift), but at least I had an explanation that made sense and a chance to learn and grow from the experience. Reinvention is something I can latch onto, something that stands on its own, outside of any offensive content or sexual identity. The bottom line: Reinvention is a powerful tool; it is up to us, how we choose to execute on it.

LaunchOpportunity

WEB DESIGN

Yes, we are all aware of web designers creating a company’s main page. But, web designers should also be used to create your company landing pages for your pay-per-click (PPC) campaigns and other online promotions you use driving traffic to your site. There are tricks and tips that web designers can share to help the conversion rate of people going to a product page that you might not be aware of. Does your ad promotion go to an informational page, or one with a call to action so you can capture information quickly and begin the sales process? Is the landing page easy to navigate and does the visitor know exactly what to do? These are all questions a web designer can help you with so get connected to some now. Get FREE QUOTES NOW!

==============================================================================

Share tips, advice and connections in person in a Local Community near you by joining our STRATA Program now.
Do you have a LaunchTip you would like to share? Post it now and we might share it in a future email.

NOTE: If you share a LaunchTip with us, you are agreeing to give Ladies Who Launch permission to share it with the Ladies Who Launch community and Ladies Who Launch reserves the right to edit your launch tip prior to posting. To help us share your LaunchTip, please make sure to include your full name, name of your business and website URL address. And if you are a Ladies Who Launch Local Community member, let us know from which Incubator you hail!

Sign up for our FREE LaunchTips
Read our other LaunchTips