From Victoria Colligan, Founder, Ladies Who Launch
LaunchTip: You might think that books become bestsellers overnight. Guess what? Just like most million dollar businesses, famed actors and well known rock stars, regardless of what the media might lead us to believe, bestselling books take a lot of time, thought, effort and strategy to achieve. The good news? If you understand how to make your book a bestseller, even if you don’t yet have a book, you can start with the goal in mind and work backwards. Here are few facts about bestsellers that may surprise you: Contrary to popular belief, many books become bestsellers after one or more years of their initial release. Why? During this time-frame, authors are able to obtain the necessary traction and exposure that become the foundation for bestseller-dome. Another misperceived fact? A big hit like being on a national morning show or receiving a favorable book review in a national publication may cause a spike in sales and increased awareness, but will likely not result in getting you on the bestseller list without taking the additional steps that we will explain in this week’s webinar.
When you tune into this week’s webinar Make Your Book A Bestseller, our expert Cindy Ratzlaff, responsible for the marketing and publicity campaigns for more than 100 New York Times bestselling books, will answer all your questions and more. The bottom line is this: Whether you already have a book in mind or you aspire to write one some day, planning for a bestseller in advance is the surest way to make it happen, boost your business and position yourself as an expert in the message you are delivering.
LaunchOpportunity:
Pay Per Click
These days when consumers want to find information without hesitation they turn to the internet. According to a Marketing Today™ study, 93.2% of survey participants making a B2B purchase decision said they would research the purchase online. To attract customers, the best marketing/advertising you can do is target those customers and partners that are actively seeking your service and products. Per-per-click (PPC) advertising campaigns offer the option to bid on keywords (what your customers are likely to type into a search engine). If you own an organic chocolate shop and sell online, a google adword campaign allows you to bid on keywords like organic chocolate, chocolate gifts, dark chocolate, even Hershey chocolate (with Google’s new policy you can go after your competitor’s brand names!), etc. so those people typing in those keywords will see your promotion and go to a landing page. However, you have to be willing to invest in these campaigns. $50 a month won’t put your business at the top, especially if you are bidding on the keyword “chocolate.” A good investment would be at least $500 for three months. You can track conversions quickly and find out if it is right for your business. Learn more about PPC… and next week tune in for our tip on how to create the most effective landing pages.
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