From Victoria Colligan, Founder, Ladies Who Launch
This week’s WEBINAR: Make Your Book a Bestseller Webinar.
* What makes a publisher choose one book over another?
* Which marketing strategies really drive book sales?
* What three important actions does every authors need to take in order to increase their chances of hitting a bestseller list?
* How do bestseller lists work? Is there a magic number that will guarantee you a spot on a list?
* Which national bestseller lists really matter?
LaunchTip: Not surprisingly, according to a Marketing Today™ study, 93.2% of survey participants making a B2B purchase decision said they would research the purchase online as a primary step. What that means is that it is to your benefit to optimize your online presence and take advantage of the tools available. To attract customers, the best marketing/advertising you can do is target those customers and partners that are actively seeking your service and products. Per-per-click (PPC) advertising campaigns offer the option to bid on keywords (what your customers are likely to type into a search engine). For example, if you own an organic chocolate shop and sell online, a google adword campaign allows you to bid on keywords like organic chocolate, chocolate gifts, dark chocolate, even Hershey chocolate (with Google’s new policy you can go after your competitor’s brand names!), etc. so those people typing in those keywords will see your promotion and go to a landing page. However, you have to be willing to invest in these campaigns. $50 a month won’t put your business at the top, especially if you are bidding on the keyword “chocolate.” A good investment would be at least $500 for three months. You can track conversions quickly and find out if it is right for your business. Learn more about PPC ...and next week tune in for our tip on how to create the most effective landing pages.
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