From Victoria Colligan, Founder, Ladies Who Launch

Sometimes a great cup of coffee just goes hand in hand with launching! Recently I traded my Starbucks standby for a fresher, more adventuresome alternative. Here’s what I discovered while on book tour in Seattle: A little known (outside of Seattle, that is) coffee bar with multiple retail locations called Espresso Vivace Roasteria. Here’s the difference. Vivace coffees are roasted to perfection, meaning not over-roasted which can often cause a burnt, bitter flavor to the cup. After years of research and experimentation Vivace has mastered the art of the roasting process: The robust taste is something like sweet caramel meets home-comfort. The best part is that you can order the beans or grounds anytime and have them shipped to you directly. It is truly worth the effort and once you try Vivace, you’ll never go back.

This week’s LaunchOpportunity:
While the rest of the world seems to be choosing the Internet to market to their target audience, there is still a large majority that prefers direct mailing. Direct marketing campaigns, when done right, have a proven effect for small businesses. Interested in exploring a direct marketing campaign for your business? Submit a short form for free and learn more about this oldie but goodie marketing alternative.

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