From Jerrilynn Thomas, Founder, WomenPartner International
To connect with the right clients and business associates, forge win-win cross marketing partnerships with complementary companies that already sell to your target audience. For instance, how often do you see MP3 players advertised with running shoes? Or work-out wear with power drinks ? All the time. That’s because running and music, and sweating and sports-ade go hand in hand. A joint campaign benefits not only both companies but consumers as well. Collaborative efforts such as placing articles in other companies’ newsletters, sharing ad space, co-writing blogs, and sending out joint press releases are all ways to cross market. You’ll conserve your capital, save time, and grow your business, doubling the return you would realize if you advertised alone!
Do you have a LaunchTip you would like to share?
Post it now and we might share it in a future email.
NOTE: If you share a LaunchTip with us, you are agreeing to give us permission to share it with the Ladies Who Launch community. To help us share your LaunchTip, please make sure to include your full name, name of your business and website URL address. And if you are a Ladies Who Launch Incubator member, let us know from which Incubator you hail!
Sign up for our FREE LaunchTips
Do you have a LaunchHighlight you would like to share?
Post it now and we might share it in a future email.
Do you have a LaunchOpportunity you would like to share?
Post it now and we might share it in a future email.
