From Victoria Colligan, Founder and CEO, Ladies Who Launch
A lot of entrepreneurs think “Oprah” is the only synonym for “opportunity” there is. Don’t get me wrong; Oprah has ignited the businesses of many women, including several of our Featured Ladies , but that’s because when they appeared on her show they were ready for the ensuing interest in their product. If you’re NOT prepared for the Oprah effect, announcing your business on TV could be a disaster. I have heard tales of entrepreneurial women who have received national publicity only to realize, too late, that they weren’t yet capable of manufacturing their products in large quantities. The end result was a wasted big break and bad press due to an inability to meet demand. It may seem counterintuitive but my recommendation is this: Hide. Not forever mind you, just until your product is excellent and can be offered en masse. Then go out into the world with a bang. Enthusiasm and passion are essential, but never forget that timing is everything.
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