Daily LaunchTip, February 23, 2009

From Victoria Colligan, Founder and CEO, Ladies Who Launch

Instead of being anxious about the economy and submitting to fear, try the reverse: Take a step back, take a deep breath, and use this time to get your product right. You’re not the only one struggling right now, but you CAN be the one who takes advantage of the economic slow down. Now is the perfect time make changes you would be too busy to bother with if business were booming. Tweak your product, lay a proper foundation, and set yourself up for success down the road by moving slowly, being methodical, and putting a carefully thought out strategy in place. To do this, solicit feedback, the good, the bad, and the ugly, in every way possible. Embrace it as your personal challenge for growth. The more you can accomplish right now, the less work you will have to do when this economy turns around. At that point you’ll be perfectly positioned to leverage the better times.

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