From Victoria Colligan, Founder, Ladies Who Launch
Save money when you REGISTER NOW for the latest Expert Webinar from Ladies Who Launch: PR On A Dime: Do-It-Yourself Public Relations Strategies, including a Step by Step Guide on Creating a Customized Campaign and Getting it into Relevant and Impactful Media Outlets. Use Promo Code: LWLPR at check-out (On-Demand access to video recording will be made available to all registrants within 48 hours of completion of the LIVE Presentation).
Getting exposure for your business can be a challenge, especially for entrepreneurs who prefer to focus on the creative aspects of their product rather than marketing and sales. Yet having a great product is not a replacement for people knowing about it.
Truth be told, you can have the best product or service in the world but if no one knows about it, you won’t build a profitable business. Here are some no-cost ways to get the word out and build momentum:
1. Create an expert blog and syndicate it. Content is king online and everyone’s an expert in something. Even if the correlation between your business and your expertise is far-fetched, you can still establish your credibility and your name by blogging.
2. Get a webcam. Start video recording yourself talking about your product or parlaying your expertise. Make it fun. Get creative and create a YouTube channel. YouTube video syndication is great for search engine optimization and, like blogging, further establishes your credibility and your name.
3. Start an email newsletter. If you provide relevant and interesting information, your friends and acquaintances will forward your newsletter and you’ll see how quickly your subscriber-base will grow. One of our favorite service providers and best in show for small businesses is Constant Contact. Not only are their services extremely affordable but their customer service is unparalleled—a real find for the tech illiterate.
This week’s LaunchOpportunity:
For a jump-start tutorial on getting the word out, nothing beats an effective and well-executed Public Relations campaign. Learn how to do it yourself with immediate action items and a step by step plan that you can put into motion right away. Join Ladies Who Launch for our highly sought after PR on a Dime webinar. Take advantage of the Early Bird Special: Deeply Discounted Rate when you REGISTER by August 16th, 2009. Early registration guarantees you will be considered for a LIVE business makeover with one of our experts! This Webinar is designed to catapult your business to new heights and save you time, energy and expense by showing you first-hand exactly how to create a subject matter expert sheet, fact sheet, key message points and more… To secure discount, use this Promo Code: LWLPR at check out. REGISTER NOW. (On-Demand access to video recording available to all purchasers after completion of the LIVE Webinar).
==============================================================================
Share tips, advice and connections in person in a Local Community near you by joining our STRATA Program now.
Do you have a LaunchTip you would like to share? Post it now and we might share it in a future email.
NOTE: If you share a LaunchTip with us, you are agreeing to give Ladies Who Launch permission to share it with the Ladies Who Launch community and Ladies Who Launch reserves the right to edit your launch tip prior to posting. To help us share your LaunchTip, please make sure to include your full name, name of your business and website URL address. And if you are a Ladies Who Launch Local Community member, let us know from which Incubator you hail!
