From Victoria Colligan, Founder, Ladies Who Launch
If you’ve ever been interviewed by a reporter, journalist or broadcast host, you know that sometimes you get a question that either you don’t have a great answer for or that is so totally unrelated to your business that you feel like you are the last person they should be asking.
The truth is, interacting with the media and developing strong PR skills, like anything else, is formulaic, and if done right, can hugely impact your business. Once you learn the formula and develop an appropriate application for your business and expertise, media interviews become not only easy, but actually fun!
Here are a few quick lessons I’ve learned along the way with a lot more in-depth analysis coming your way on our PR Webinar:
1. Reporters like sound bytes—short pithy statements that make an impact and get the listener / reader / viewer’s attention.
2. If you’re stuck on a question, honesty is still the best policy peppered with some strategy: State that you are uncertain of the answer, but then find a way to impart your expertise / knowledge to provide the reporter with some element of intrigue or relevance that you think she / he can apply to the piece.
3. Develop 3 to 4 key messages and several ways of saying them. Make sure that no matter what, you weave your messages into every interview. Be consistent and confident.
This week’s LaunchOpportunity:
These quick tips are just the beginning. Join Ladies Who Launch for our highly sought after PR on a Dime webinar, where we’ll map out Do-It-Yourself PR Strategies, including a Step by Step Guide on Creating a Customized Campaign and Getting it into Relevant and Impactful Media Outlets. Take advantage of the Early Bird Special: Deeply Discounted Rate when you REGISTER by August 16th, 2009. Early registration guarantees you will be considered for a LIVE business makeover with one of our experts! This Webinar is designed to catapult your business to new heights and save you time, energy and expense by showing you first-hand exactly how to create a subject matter expert sheet, fact sheet, key message points and more…To secure discount, use this Promo Code: LWLPR at check out. REGISTER NOW. (On-Demand access to video recording available to all purchasers after completion of the LIVE Webinar).
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