From Victoria Colligan, Founder, Ladies Who Launch

From Idea to Dollars, Inventors Tips for Success

Market is highly competitive and there are many risks in the process of taking an invention to market and much of the “information about inventing more accurately fits into the “myth” category.

In this seminar you will get the inspiration and the information you need from “Americas favorite Business Mom” to get your product from percolating in your mind to sold on store shelves.

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LaunchTip: Too many business deals fall through not because of bad ideas, bad people or unfavorable circumstances, but because of a lack of clarity around goal setting, expectations and desired results. Easier said than achieved, striving for clarity—meaning, an understanding of exactly what the other party has in mind—is the key to achieving the outcome you desire. Here are my top five rules for getting to clarity in any conversation or negotiation:

1. Ask many questions. No question is a “dumb” question. Make no assumptions and nail down even the tiniest detail.
2. Use real life examples to demonstrate how a process or initiative will work and the results one can expect upon completion of a project.
3. Leave no stone unturned: Think of every scenario possible and force yourself and the negotiating party to walk through the example. Be clear about exceptions or special situations. Do NOT settle for ambiguity.
4. Determine metrics for success and a timeframe in which to achieve them. Agree to shift directions quickly when something is not working in the allotted timeframe.

Align your goals: This is key! Consider how you are working with a partner or consultant. Are your goals aligned? For example, if you pay someone by the hour, they are inherently motivated to work more hours and could possibly (even unconsciously) creating more work than is necessary. You might consider giving them a percentage of monetary success tied directly to the project they are working on so that your goals are aligned.

LaunchOpportunity:

VoIP

A VoIP solution will typically cost less than traditional phone systems, and can be used by businesses of any size. VoIP phone systems provide the possibility to even the playing field between small businesses and large businesses by giving small businesses the same phone system capabilities that large companies can afford to use at a lesser cost.

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