Step Two:

Online Surveys Too!

An online survey can give you powerful customer insights that will help you set long-range plans and strategies – while you make ongoing, incremental improvements in how you’re running your business or organization.

How To Create a Great Survey?

So, how do you create a great survey–one that delivers those powerful insights? The 7 steps below are proven best practices that, when followed, will greatly increase the success of your surveys.

1. Define the objective of your survey. Determine your survey’s goal by first identifying the issue(s) you need to address. Ask yourself what your customers can tell you that will help you resolve those issues.

2. Select your audience. The audience for your survey is determined by your survey goals and objectives. Ask yourself… which segment of your audience can best provide the insights you need to improve your business. Customers who bought a particular item or service? Past customers who haven’t purchased in over six months? Lapsed donors? Tap into the right audience, and your online survey will yield the kind of insights and perspectives you need to improve your business.

3. Develop your questions. Ask only what you need to know, not what you want to know. Remember… you’re trying to solve a problem, not discover “nice-to-know” tidbits of information. Your customers are more likely to respond when your survey is brief and focused.

4. Organize your questions. The order of your questions matters! As a rule, move from general to specific. Also, make the first few questions easy to answer so you can get your respondents into a rhythm. You want to reassure them that taking your survey won’t take too much precious time. A few more tips…put related questions next to each other, and place demographic questions at the end of the survey.

5. Write a compelling invitation. Make your email invitation interesting and enticing. Don’t just ask prospective participants to take your survey. Provide your audience with information: What do you hope to learn? How will you use the information you gather? Give your audience a general idea of how long it will take to complete your survey. And finally, for a boost in responses, make your invitation personal by including a name and signature.
If possible, you may want to offer potential respondents a “reward” for completing your survey. This could be a small, low-cost gift, or perhaps a money-saving coupon to your store.

6. Evaluate your results. Congratulations! Your results are in! Now, revisit your main objective and review the knowledge you wanted to gain. Did you get the information you needed? Are there any surprises? Before making any business decisions, be sure to balance what you see in the survey data with what you know from your own experience, direct conversations with customers, and your business intuition.

7. Take action. Determine what changes to make based on the results of your survey. Even small changes can make a big difference. Are you making changes that your customers asked for? Tell them! It strengthens your credibility and builds customer trust when they see that you care about – and act on – what they think. They’ll be more motivated to give feedback when you send your next survey.

Proceed to STEP 3- FREE TRIAL 

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