Petite Fashion Expert Christa MacLellan

Member of the Toronto Incubator

My business is … Petite Fashionista, a multimedia Web site that is dedicated to petite fashion and the celebration of petites of all shapes. It’s the everyday fashion destination for women 5′4″ and under.

My dream is … to develop Petite Fashionista into the #1 trusted brand in the petite market (up next: a weekly Internet video show, shopping events, a clothing line, and a book).

I launched because … I found something that I couldn’t wait to do every morning when I woke up!

One day you’ll see me … in Vogue magazine, in a five-page interview about how I put the glamour back into being petite.

Ladies Who Launch has helped me … network with amazing women, determine what it is I want, and just go for it!