LWL Community Member Speaks Out About Injustice…

by Joelle Wyser-Pratte

Throughout the course of human history, in the face of essential moral dilemmas, there have always been the privileged and powerful fighting for the status quo – fighting to preserve injustice. Today, in the fight for women’s equality, the face of injustice is the State Senate Republican Conference.

The columnist Nicholas Kristof has identified three distinct moral challenges within to American history and culture. In the 19th century, we fought to end slavery. In the 20th century, we fought to defeat totalitarianism.

And, he wrote, in the 21st century, the moral challenge over our time will be the fight to overcome gender inequality.

Even in the United States, the wealthiest nation the world has ever seen, we see unconscionable levels of sex trafficking. Women are paid less than men for the same type of work. And, in perhaps the most politically contentious issue in our political debate, women lack the complete ability to make our own health decisions.

I am proud to live in New York, a state with a long tradition of reform and activism for women’s rights, dating back to the Declaration of Sentiments written at the convention at Seneca Falls in 1848. But when we consider the state of affairs in present day New York – where not all women are legally recognized in their full and equal potential, and where a woman with a non-viable pregnancy is forced to wait until her own life is threatened in order to terminate a pregnancy – it pains me to admit that it’s far past time our government catches up to the conclusion that our society so readily welcomes.

With the strong and admirable leadership of Governor Cuomo, the Women’s Equality Act can use the power of the law to enforce the principles many of us naively assume were already in place. Among other things, the legislation includes provisions to ensure equal pay for equal work; codifies into state law the reproductive rights afforded by Roe v. Wade forty years ago; establishes protections for women and girls who fall victim to human trafficking; and ends discrimination against victims of domestic violence.

Legally and morally, this legislation is a no-brainer. But in an upsetting and disturbing twist, some in Albany believe that opposing these commonsense and fundamental principles of modern life has some political upside.

Today, the Senate GOP joins the ranks of individuals who have fought to keep injustice in our society. Not only do they oppose the legislation which is their right, but are also threatening to prevent the Senate from voting on the bill. How can this be called democracy when one man can control what is open to vote. 84 percent of New Yorker state residents regardless of political party are pro choice voters. The conservatives have spent their time attacking the bill by spreading lies and total propaganda about the section of the bill relating to reproductive rights. Despite both their support for the remaining nine planks of the bill, and the overwhelming public support for the abortion-related provision that simply brings us in line with Roe V Wade. The real reason is that if Roe v Wade is ever overturned, we will revert to abortion as a crime.
The result is that New York state government is being hijacked by a handful of politicians who believe that they understand the law better than the United States Supreme Court, and that their own opinions outweigh 84% of the public.

Ultimately, their political strategy depends on denying the women of New York the respect and dignity of allowing an up-or-down vote. Try as they might to evade and conceal their opposition, Conservatives have sent a loud and clear message to the women of New York. That message? They believe that human trafficking is morally acceptable; that holding employers accountable for equal work for equal pay is not a priority; that women who are sexually harassed at work should have no legal recourse; that it’s tolerable to discriminate against victims of domestic violence. In Senate Conservatives’ worldview, it’s acceptable for women to be paid less, and protected less, than men.

But the fight for women’s equality is a moral challenge, not merely a political strategy. The women of New York cannot, and will not, allow the Republicans to tell our daughters that they know what’s best. We will not remain quiet, and let men in Albany prevent us from enjoying equal protection under the law.

We are fighting for the fundamental human right – the inalienable right – of equality for all, equality for ourselves, for our sisters, for our daughters, and for our granddaughters. The Women’s Equality Act is the right thing to do, and we will not rest until it is law, all ten points of it…


About the Writer

Joelle Wyser-Pratte, is the co-founder of The Ounavarra Foundation, a non-profit charitable foundation dedicated to supporting educational causes throughout the world. Wyser-Pratte also co-found Ounavarra Capital LLC to help other select alternative managers grow their businesses and investor bases. Prior to the securities business, Joelle began her career in journalism with International Media Partners and NBC Television in Florida. Joelle graduated from Tufts University, and holds Series 7 and 63 registrations with FINRA.

Create a Personal Mandala

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and spread the word about you.

by Vera Snow, Spiritual Director LIVE & On-Line
Ask Vera any question you’d like here.

Vera Snow

Creating a personal mandala can be done alone or in a group. You will need some lined paper and a piece of blank paper, a round plate (for tracing), crayons or colored pencils. A radio or CD player is good if you want to have meditative music playing in the back ground. Overall, the process will take approximately one hour depending if you want to share your findings in a group. Wear some comfortable clothes, sit on the floor or at a table and let the process begin!

Ten Steps for Creating a Personal Mandala:

One: Stop

Take a few minutes to stop and relax before you begin the personal mandala exercise. Put on some soft meditative music and breathe deeply.

Two: Describe Your Perfect Day

No limits, no responsibilities, just stream of consciousness of what your perfect day may look like. In a column, list as many things as you can as they jump into your head. No editing, no right or wrong answers, just those thoughts that describe your perfect day.

Three: Underline all the things that can be easily symbolized

For example: reading a book can be easily symbolized with a symbol of a book. Lying on the beach can be easily symbolized with sun or a beach towel or beach umbrella.

Four: Write a Word that Symbolizes the Things You have Underlined

Again, don’t think too much, if you can’t think of a word, perhaps a color will come to mind instead (ie: sun being yellow, beach being tan).

Five: Jot Down the Meaning of Each Symbol

For instance, a book might mean peace, solitude or rest to you. It doesn’t matter, everyone is different. Again, don’t think, just write the first meaning that pops into your head.

Six: Draw a Circle with Quadrants

Now, to draw your personal mandala circle, take a separate sheet of plain paper and trace a large circle on it. Divide the circle into quadrants.

Seven: Choose Four Symbols that Resonate with You Wholeheartedly

Choose the ones that move your gut, that absolutely scream, yes!

Eight: Draw an Image of the Four Symbols in the Quadrants

Again, don’t take too much time on this. It doesn’t matter if anyone else understands your images, it’s only important that they resonate with you (ie: writing could be drawn as a pencil/pen, reading could be drawn as a book). After you have drawn your images, go back and write the meaning for each image somewhere within each quadrant.

Nine: Respond to Your Personal Mandala

Take a minute or two and think about how you might incorporate this quadrant into your life. None of this is literal, so if there isn’t a beach near you and it’s the dead of winter, you may want to focus on the symbol or meaning of the beach for you and figure out a way to get more solitude or rest throughout your day. Again, this isn’t rocket-science, just a way for you to give yourself more of what you need in order to feel more whole.

Ten: Jot Down Practical Ways to Bring Each Quadrant into Your Day

Ask yourself: how you might get more rest throughout your day? How might you get more solitude? What might this actually look like in your everyday life? When can you do it and how much time can you give it?

Eleven: Sharing is optional

When you’re done creating your personal mandala, turn to the person next to you and share your quadrants with him/her. Don’t spend time analyzing, wondering or explaining what you have done. Again, it doesn’t have to make sense to anyone but you. Just share what feels comfortable to you. Maybe just focus on how you want to incorporate your quadrant into your life. The listener, just listens. Nod your head, smile, acknowledge your partner in ways that don’t require words. After approximately five minutes, switch roles.

When you are done sharing your personal mandala with others, make sure you display it somewhere where you can see it. Good places include on your refrigerator or computer or anywhere where you will get a chance to absorb it on a daily basis. Of course, your mandala will change as you change and your life changes. Feel free to augment it anyway you want or create a whole new personal mandala; it’s up to you and what works best for your current life and/or current situation!

How To: Pitch Yourself to a Magazine Editor

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by Summer Bellessa,

My e-mail account is flooded every day with endless PR banter and business owners’ personal pitches that claim to have the perfect product/line/expert for my magazine, Eliza. It can be a full-time job just sifting through my inbox. But there are ways to make me stop and look more closely at your e-mail pitch. Add these tips to your communication toolkit.

1. Know the publication. I can spot a mass e-mail in a second, and will delete it just as fast. Start by addressing the editor by name; include an area in the magazine where you can see your product/expert advice/business being featured. If you aren’t sure, you haven’t done your research.

2. Make it easy. I want to know what the product is and why it’s press-worthy. Include the Web site. And it helps to mention any other press you’ve gotten.

3. Make it pretty. Everything you send out, from the press material to your e-mail signature, should represent your company. If your product is elegant, everything should reflect that. If you have high-quality photography that is press-ready, we’re more likely to feature your product.

4. Make it short. Sometimes I only have time to read the first paragraph, so make it tight, entertaining, and informative. If I’m interested, I will e-mail and ask for more information. If you want to attach a line sheet or product shot, make sure it’s low resolution. Even better is a Web site with the exact product/pictures.

5. Follow up. After about a week, send another e-mail to confirm that the editor has received your first e-mail and to see if she needs anything. One is enough. If she hasn’t gotten back to you, it’s because your product/line/service won’t work into any current stories and she has 5,000 other e-mails to respond to. Don’t take it personally.

6. Repeat. When you have a new product/line/idea/spin, try again. Each month or so editors are looking to fill specific pages, and this time it might be perfect.

Other Ideas

* Have a writer submit a story in the style of the magazine.
* Send samples with an engaging note.
* Build relationships with editors/writers.

Ladies Who Launch is asking you … have you had any success pitching to magazine editors? If so, share your experience with us in the Comments section below!

Starting Your Own Non-Profit

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by Victoria Colligan, Founder, Ladies Who Launch

Non-ProfitDo you have a passion you want to launch? Consider starting it as a non-profit. When women launch businesses, they often incorporate “giving back” into their launching endeavor. Whether creating jobs in third world countries or donating a portion of their proceeds to their favorite charity, these days, the concept of “volunteering” takes on a whole new meaning for women entrepreneurs.

Although there are many ways give back to your community through your for-profit business, consider starting your passion as a non-profit from the get-go and taking advantage of all that this structure has to offer, plus the “feel good” aspect of going this route is unparalleled. Below are the top reasons to start a non-profit and steps you can take to get started now.

1. Find a sponsor (or more than one) who will support your cause and effectively give you seed capital with which to start and operate your organization. For-profit companies are particularly interested in aligning themselves with causes because it helps their brand and raises their profile in the community. Use this as a selling point when talking to prospective companies. In fact most companies allocate budgets to give to certain causes. Do your homework and find out which causes appeal to which companies based on their history of past alignments.
2. Consider pitching your cause to the marketing departments of these companies if they already allocated budgets for non-profits for this year. Put a plan together as to how you will create awareness in the community for your target company making it compelling for them to work with you in this capacity.
3. Make sure you have a clear understanding of your funding plan and don’t forget to allocate money to pay yourself and / or an assistant to help with day to day operations. Just because it is a non-profit does not mean that everyone works for free but it does mean that you can solicit people to volunteer their services and help out on the side of other jobs and careers.
4. Put together a board or a volunteer committee and make sure you clearly define each person’s role or responsibility: Sometimes when people “volunteer”, they are less reliable. Make sure you set expectation both for yourself and for others.
5. Get someone on your team who has fundraising expertise and ask them to help you put a plan together. Fundraising is the equivalent of selling in a non-profit. Key to your success will be the knowledge of how to do this effectively and how to structure your plan.
6. Do your homework and abide by the rules of non-profits: The IRS has specific guidelines and structures that must be followed in order to claim non-profit status and take advantage of the tax benefits associated with this structure. The difference between nonprofit and for-profit organizations is that nonprofits reinvest their profits; for-profits technically make distributions of their profits to their owners or shareholders. Make sure you understand the differences and how this impacts the way that you set up your organization from the beginning.

Not sure you want to start a non-profit? Already own a business but interested in giving back? Consider the following as alternatives to starting a non-profit under a for-profit structure:

1. Donate a portion of the proceeds of any sales to your favorite non-profit organization.
2. Create a special product or service and tie all sales of it to a non-profit.
3. Manufacture your product in a third world country and provide jobs for the underprivelged.
4. Manufacture your product in the United States using organizations that employ the mentally or physically challenged to package your product or handle certain aspects of it.
5. Consider partnering with a non-profit organization to put on a special event and create brand awareness for both your company and your cause.

The most important thing is that you feel passionately about what you are doing and your cause. Your passion will radiate as enthusiasm in discussions with those that can help you and you will attract opportunities and money to get your idea off the ground.

10 Things You Should Know Before You Launch

by Nada Jones and Michelle Briody

Few things in life are more thrilling than starting your own business venture but we know just how overwhelming launching can be. Many women put off launching because the task seems daunting and complicated. Before you get lost in the minutia of business planning, forms and financial spreadsheets take a look at this simple list of Ten Things You Should Know Before You Launch. Answering these questions will help you to lay the foundation necessary to move you one step closer to making your dream business a reality.

Know thyself #1:

Many entrepreneurs launch before they ever take the time to articulate what they really want from the future they’re about to build. Ask yourself a few questions before you launch. What am I passionate about? How will this business help me fulfill that passion? Am I committed enough to stay the course? For how long? What are my, strengths, gifts and talents? What do I enjoy doing? Don’t forget to identify your weaknesses too; knowing your strengths is fantastic, but knowing your limitations is vital.

Know what you want:

Get specific! This is your life we are talking about, not just a product or service. So take the time to identify how you want to spend your valuable time and energy. What does your average day look like? What hours will you work? Who do you want to work with? (Are they hip and young, well-educated, dynamic self-starters, etc.?) Who are your customers or clients?

Define your main objective. What will your accomplished dream provide once in motion? (Are you in it for the money or a flexible working schedule, pursuing the financial gains of a hobby, fulfilling a deep passion, etc.?)

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Moms: How to Keep Your Sanity While Launching

by Jennifer Tuma-Young,
Illustration by Barbara Hranilovich

Trying to launch a business, but wondering if you’ll be able to do it all and keep your sanity in check?

It can definitely feel like a balancing act, especially when you’re supposed to drive the kids to soccer right in the middle of your first power meeting with potential clients. But don’t worry, the best part of launching your own business is YOU create the rules that work best for YOU. So get ready to take control of your launch, and most importantly, have fun doing it. Here are some tips to help you stay sane while launching.

Launch With Power—Get Rid of Guilt!

It’s natural for moms to feel a little guilty about taking the leap to become an entrepreneur. But nothing good can come from feeling guilty about a choice we know is right. So be proud: Your children will totally benefit from a mom who feels strong, confident, and is following her dreams. This will trickle down to them, and set them up for success, too!

Patience Is a Virtue

When we’re launching, we may have expectations of appearing on Oprah. Anything we see, we can achieve, right? But remember, Rome wasn’t built in a day. Know that it’s going to take time to launch. You have a lot of things going on in your life, and if you’re scrambling trying to rush your venture, staying up all hours of the night to get things done too quickly, you’ll drive yourself crazy, and most likely be unhappy with the outcome. So be patient, hold true to your vision, and trust that it will all work out exactly as it should.

Create a Clear Vision

Take the time to create a vision for your venture and for your launch. See it unfolding clearly in your mind’s eye. Picture everything, and write it down. This can be your starting point to an action plan!

Figure Out Your Planner Personality

You might not be the business plan type of gal—that is perfectly fine if you don’t need it for investors. But creating some sort of plan, timeline, or goals will certainly help you launch with less stress. Figure out your “planner personality” and set weekly tasks that you’d like to get done, and keep in mind the things that have to be dealt with on your mom to-do list. If you hate technology, you may never use a Blackberry, so purchase a planner system. If you’re an old-fashioned pen and paper person, find a day-timer that suits you. If you don’t like lines and numbers, find a journal that you’ll enjoy writing in. If writing or typing isn’t your fancy, but you love to gab, get a mini tape recorder and speak your plan aloud.

Smooth Transitions

Make sure the action plan for your launch fits as seamlessly as possible into your life or it won’t become a part of your life. If you know something seems impossible to start, skip it or break it down into smaller, more manageable tasks. If you feel like your life is too jam-packed for anything else to fit into it, make room ahead of time. Remember, if we have too many shoes in the closet, what’s the point of buying another pair?

Respect Your Own Priorities

You can launch your business and still be there for your family without driving yourself crazy: It’s all in the priorities and boundaries you set at the start. Create your list of “non-negotiables” and stick to it. For example, if you don’t want to give up seeing your daughter’s ballet rehearsals, schedule the time in your planner, and honor this commitment as you would a business meeting.
Call in the Troops

Our children are happy when we are happy. They love helping out if you include them in things and value their opinions. Make it fun and rewarding for them, and they’ll likely jump on board. If you have a mate then be sure to use them as a sounding board, or find a friend, mentor, intern, or coach who can be your support system. It always helps to have someone to share your goals with and to contact in case of a weak moment.

A Minute of Meditation Goes a Long Way

Launching can be stressful; being proactive by preventing or releasing stress is key. Meditation is proven to be an effective stress-buster, but you may be asking, Who has the time? In reality most of us can find a minute here or there to clear our minds. We can close our eyes in the office or in line at the grocery store and just breathe. This quick and simple relaxation technique is just enough to rev us up. And a clear mind carries less stress, so picture a white light and focus!

It’s Not About the Money

Okay, so we need money to live. But if you’re launching a new business just for the money, you won’t have the same passion for your venture. If you’re passionate about your venture, it will feel less like work! This definitely will help keep you sane before, during, and after you launch.

Jennifer Tuma-Young is  the creator of VentureVisioneering services, and founder of Find Balance in You.

Kids and careers can coexist. Just don’t sweat the slip-ups. Join our Mompreneur group and connect with women who write of life, liberty, and their pursuit of the school bus waving a peanut butter sandwich.

How To: Use Your Newsletter to Build Business

by Carey Peters,
Ladies Who Launch member, Los Angeles

Newsletters, sometimes called e-zines, are a necessary and effective business opportunity no entrepreneur can afford to pass up. Depending on your proclivity for writing, newsletters can either be a royal pain in the butt or a whole lot of fun. If you’d rather chew glass than write a newsletter, you may want to consider outsourcing it to a writer who can do it for you. But if the idea of writing a newsletter makes you as giddy as if you were getting a fresh mani/pedi, then these five newsletter tips will help you get started building business with current and potential clients.

1. Personalize

  • Build connections by telling your story, sharing your picture and letting your readers know who you are. People buy from people they know and trust.
  • Give real-life stories of problems you have solved for clients.
  • Recommend your favorite products and resources. Link them to your Web site, where readers can purchase them.
  • 2. Engage

  • Ask for your readers’ stories, questions, and opinions, and feature a reader response in every newsletter.
  • Offer a reward or prize for the reader whose response is chosen.
  • Ask a trivia question pertaining to your industry. The first correct response receives a prize.
  • 3. Target

  • Point out your expertise by targeting the top three areas that you want readers to come to you for, and develop content for those areas.
  • Use “Top Five” or “Top 10″ lists to keep your newsletter concise and fun to read. Put your best tip at the top to keep readers’ attention.

  • 4. Offer

  • Describe your latest product or event.
  • Offer a special discount for the first 10 readers to respond.
  • Offer a referral bonus.
  • Use testimonials to illustrate the benefits of your product or event.
  • 5. List

  • Keep a notebook handy to jot down questions from readers. Note when you get repeat questions, and answer them in your newsletter. If you keep hearing the same six questions, you have six months of topics ready to go.
  • Jot down any ideas you get from articles about industry trends, conferences, workshops, magazines, other newsletters, TV shows, shopping, or your latest girls’ lunch out. Novel, exciting ideas for newsletter content can come from anywhere.Carey Peters is a member of the Los Angeles Incubator, a certified holistic nutritionist, and the founder of www.CoachToolsToGo.com , a resource site for health and wellness coaches and their clients.
  • Keeping Your Kids and Clients Happy: How to Do Both

    by Michele Shapiro

    Although many women work from home to spend time with their children, the kids sometimes make it difficult to meet deadlines or complete assignments. Below are some tips from Ladies Who Launch members on keeping both your little critters AND your finicky clients happy.

    Use nap time wisely. If you’re lucky enough to have kids who nap, take advantage of the hour or two that napping affords you. “I work during naptime so I don’t have to split my focus between work and my kids,” says Joanne C. Jensen of Boston, who runs M&E Ideas, LLC . As the naps get shorter, “work in 10-minute intervals,” she advises, “so at least you get one thing on your to-do list accomplished.” And don’t feel bad about breaking out the DVDs on occasion. Most important, “remember that the days are long, but the years are short,” she says. “Children grow up so quickly. Rather than feeling overwhelmed and restricted by the lack of time, focus on laying the foundation now so when the children go off to school you’re ready to swing into action.”

    Invest in a sitter. It may seem like an unnecessary expense given the fact you’re home, but hiring a sitter a few mornings or afternoons a week will give you time to reply to important e-mails or complete assignments that require your full attention. “It’s almost like I store up the work and inspiration—pre-writing, I guess—so that as soon as my daughter Willa’s occupied, I go to work like a bullet,” says journalist and author Gayle Forman. Still, sitters don’t solve ALL your problems. “When I’m home, Willa wants to be with me. I can’t work from home if she’s home, and interviews are out of the question.” That’s why when the going gets tough, the tough get going—to Starbucks or the nearest Internet cafe.

    The day care option. Kimberly Silk had her son Tom, 2, home with her until he was 14 months, and up until that point she worked part-time during his naps and after his bedtime. But as he got older and more curious, it became increasingly difficult. “I was sleep-deprived and felt I wasn’t doing anything well. Home life and business life both suffered, so I began putting Tom into day care three days a week, then four. Now he’s there full-time.” Silk says the setup works for her, though families with more children may save money by hiring a full-time nanny.

    Make every day “Take Our Daughters and Sons to Work” day. Rather than locking her 4-year-old daughter, Sunny, out of her workspace, Nichole Hirsch Kuechle of Minneapolis, who runs My Healthy Beginning, LLC,  has encouraged her daughter to work alongside her since she was an infant. “At first the space within my office closet provided her a little nook, as she likes forts and quiet corners,” Kuechle says. She also hung a clear plastic hanging shoe storage bag from the closet door, so Sunny had access to crayons, old envelopes, and small pads of paper. When her daughter turned 2 1/2, Kuechle gave her a broken-down laptop that she placed on a small table alongside her desk (which slides neatly under it at night) so Sunny would have her own workspace. “I feel it’s important for her to see me both as a mother and as someone with an important work life,” says Kuechle, “and I love including her in that world.”

    Enter Leading Moms in Business 2010 Competition

    Leading Moms In Business 2010 Competition

    For Moms, control over their lives, is the number one reason they are inspired to launch. We hope that Moms around the globe will continue to tap into their creativity and surprise the world with their amazing businesses. Entrepreneurship truly does provide the ability to “have it all” for Moms.

    * May 1, 2010: Registration and voting begins on.
    * August 31, 2010: You can enter your business until midnight Pacific Time on.
    * September, 2010: Judging and vote tabulation will occur throughout September. StartupNation will select a variety of moms from among the finalists and create editorial feature stories about them.
    * October 5, 2010: Winners are announced.

    See the 2009 Winners

    So Enter Your Business into the 2010 Competition
    and Good Luck!

    Entrepreneur & Health Insurance

    Tips for researching health insurance options.

    As an entrepreneur starting your own business, there are some important items you should consider when buying a health insurance plan for yourself and your family. When you first start your business, employees should understand the reasons why you are not offering employer-based health insurance yet. When you become more established and your revenues begin increasing, you can go back and look into employer-based plans. For right now, focusing on yourself and your family’s coverage is most important.

    First and foremost, if you and your family are fairly healthy people, a traditional major medical policy is the best value for you. These usually provide hospital and surgical coverage however medical checkups, prescriptions, and care for pre-existing conditions are not usually covered. These are not covered in order to keep your premiums low which in return force your deductible to be higher. A viable way to find an affordable health insurance plan is to contact a health insurance broker because they represent numerous insurance carriers and plans.

    When researching health insurance options, make sure you know what you are looking for. Do you need coverage for just yourself, or does your family need coverage too? When you find a plan that looks good, make sure you know everything you need to know about the company and whether the plan meets your health insurance needs.

    When researching health insurance plans, consider a Health Savings Account (HSA). HSAs are compatible with high deductible health insurance plans and are savings accounts that enable you to pay for current health expenses and save or invest for future qualified medical and retiree health expenses, all on a tax-free basis.

    Remember, health insurance plans change periodically so make sure you shop around frequently because today’s best deal may not be the best next year. Changing your health insurance plan when you find a better deal can help you save money when focusing on your new, thriving company.

    How To: Find and Work With a Mentor

    by Amy Swift, Chief Product Officer, Ladies Who Launch
    Illustration by Barbara Hranilovich

    Dozens of women approach me with the question, “How can I find a mentor to help me with my business?” This is a common request because not everyone has a sister who’s a legal eagle or a father who works as an international advertising executive. As entrepreneurs, we want someone we can call on to ask a quick question but also someone to sit down with to discuss the longer, more arduous details of a deal or overall business strategy. And we don’t want to pay for any of it.

    Many people who think they need a partner or vendor would actually be better served by a mentor. A mentor is seasoned in the business you’re in; they have wisdom and experience in your particular area and a vested interest (not monetary) in helping you achieve your goals. But mentorship is a two-way street. There are people who love to give advice and support to those who need it, but there are limits to how you can use a mentor relationship.
    Here are some tips:

    1. Finding a mentor. A mentor is generally someone who has a personal investment or interest in you. You can find a mentor through SCORE or StepUp Women’s Network, but the best kind of mentor is going to be someone who already knows you (or loves you!) and wants you to come out on top. Seek someone near and dear; if you don’t have anyone (even a friend of a friend) in your wider Rolodex, then pursue a formal relationship through a mentoring program.

    2. Set reasonable expectations. A mentor is not going to solve all of your business woes. They should be used for periodic counsel, but they are not there to offer in-depth business advice (unless they offer that). Set your expectations accordingly.

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