From Wall Street to Social Media Marketing Consultant

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Kathryn ROSE,

Kathryn RoseFounder, KatRoseConsulting

Describe your business in 3 sentences. What is it?

I’m a collaborative marketing specialist. That is, I help businesses increase their search engine rankings; gain fans, followers, and connections; find leads; and even close deals – all through collaborative means.

Why collaboration? Because if you get the right people and networks involved, the results you’re looking for happen faster, and everyone gets to use their strengths to generate those results.

How does your organization give back? Describe your inspiration behind your “give back” story.

I’m helping to raise a million dollars for “Voices of Sept 11”, which is a non-profit organization that provides support services for the families of the victims of 9/11. The campaign is called “Give $11 for September 11”. Here is what’s involved:

To honor the tenth anniversary of the attacks, Voices is creating a “healing community” social network, which will connect everyone directly impacted by that day: survivors, rescue workers, first responders, and family members.

They also have an ongoing online initiative, “The 9/11 Living Memorial.” As part of that project, Voices employs social workers and archivists who sit with family members to offer support through the process of cataloging each artifact that the families provide, including wallets, purses and I.D. cards recovered from the site, articles of clothing, baby pictures, and family videos.

It costs approximately $5,000 per person to photograph and catalog all of this information. Considering over 2,900 people perished, you can imagine the money they have to raise to support this effort.

I’ve assembled a team (celebrities, social media connections, a publicist and an advertising agency) to support “Give $11 for Sept 11.” The campaign will run until May 4th, and the funds will go to the living memorial, the social network, and to other Voices’ initiatives.

How do you stand out from the crowd? What distinguishes your organization from the competition?

The main thing that makes me stand out is my heavy use of collaboration. Using collaboration means I’ve never had to make a cold call. I get my business through partnerships, referral networks, and affiliate revenue streams.

The same business-building strategies I use, I also teach to my clients so they can get word out about their offerings in a way that’s fast, effective, and friendly.

What does it mean to you to be “the entrepreneur of your life”? How do you integrate your life and your organization, your personal brand and your organization brand?

I’m an accidental entrepreneur. In late 2006, I was eight months pregnant and got laid off from my job as an executive on Wall Street. While I was waiting for another Wall Street job to open up, my husband said, “You like to learn new things. Go learn something new.”

I got my real estate license, and went to work for a developer as a marketing consultant. We had to sell million-dollar condos in a down market, and our normal methods weren’t working. When I “googled” the name of the complex that we were trying to sell, it didn’t come up anywhere. I decided to find out why that was and what to do about it. So I started learning all I could about online marketing, mobile marketing, and social media. We applied what I’d learned . . . and sold all the condos in five months.

Since then, I have created the world’s first mobile marketing autorepsponder (MobiReply), have developed and executed social media strategies for brands large and small, and have written six books on social media marketing and online privacy (including “The Parent’s Guide to Facebook” and “The Grandparents Guide to Facebook”). I’ve also taught lots of people how to take back control of their careers and begin anew like I did.

How long did it take to get started and what business tools have helped you the most?

Through using collaboration skills I was able to turn a profit pretty quickly, I always had a steady stream of leads and clients. For instance, it is kind of ironic that I was the only SEO person hired consistently to help people rank their websites, but I didn’t have one of my own (I just launched mine in March 2011). All of my leads were word of mouth. Using tools like social networking and the ability to work remotely were very helpful in getting started. Some of my collaborators today are my first “twitter” friends and I haven’t even met them in person.

Also, the ability to self publish is a great asset to anyone starting a business today. You can establish yourself quickly as an expert by writing a book.

What is the single biggest thing you would say an entrepreneur has to be armed with in order to succeed?

I think the ability to plan and be patient. When I first started success came, but not quickly enough. I pushed myself and those around me to go faster. That was not the best strategy. Most people hate to plan but it is so important. Get the right people in place, attorney, accountant, etc. Planning your business is the single most important thing you can do.

What advice would you give someone just starting out?

You need at least enough money in the bank to pay your lawyers, accountants and perhaps a support person. It is not wise to try and do everything yourself, this leads to burnout and significant funds lost. So many people starting out skip these important steps and try to do everything on a shoe string.

Also, don’t be afraid to fail, people never talk about their failures. I’m proud of mine. They have all taught me the lessons I know now that make me more successful. All successful people you see around you have failed one time or another, they just don’t wear it on the front of a t-shirt.

Are there any words of advice, books, role models, or mentors that really inspired and changed you?

So many people have helped and inspired me in this journey. Ladies who launch was a great help. I participated in an incubator with a wonderful leader and the group really helped me focus my efforts. Also, at the LWL global conference I met a wonderful friend and coach, Mark Levy, who has been instrumental in helping me with my positioning and message.
A great book that I just read is Marshall Goldsmiths Mojo: How to Get It, How to Keep It, How to Get It Back if You Lose It.

What is your ultimate future dream for yourself and / or your business?

The future dream is to teach as many business owners as I can how to develop the collaboration mindset, using as many tools as possible and grow their businesses. I would also like to do more work with non-profits to help them raise more funds and gain more visibility for their efforts. My goal for Voices of Sept 11th is to raise $1 million through our online campaign over the next two weeks. With over 160m people on twitter and 600m on Facebook, I only need 90,000 to donate $11 to make a difference. With everyone’s help, we will reach it I am sure.

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Meet the Lady With a Business Platform Profitable Right Away.

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Lisa MOLINA

Owner MindFlight

Lisa MolinaDescribe your business in 3 sentences. What is it?
We are a business that provides a solution where one can be a successful Parent AND have a successful career. (time and money!) We provide the entrepreneurial education and the business platform for one to be profitable straight away. Comparable to a franchise, we offer an award winning education product. the business platform and the community to thrive in.

Join Lisa this Thursday for the first part of her Free Three Webinar Series: “The Mental Shift”, as she helps you move from fear to flow.

What inspired you to start your business?
So that I could be a parent full time and also allow my husband the same opportunity. So him and I could pursue our passion for parenting.

How do you stand out from the crowd? What distinguishes your business from the competition?
Personally I stand out because I am willing to keep going until I get what I came for. I am here, in this lifetime to make an impact. I feel that anything else is a waste of time. I am happy to be a student, and as a lover of people, I enjoy getting better at communicating, leading, and parenting. My business is distinguished from others in that since I am willing to be evolving, I tend to attract others to me who, like me are also willing.

What does it mean to you to be “the entrepreneur of your life”? How do you integrate your life and your business, your personal brand and your business brand?
Speaking of WILLING, that is what it means to me to be “the entrepreneur of my life”. To truly be a successful entrepreneur one learns the art of receiving; allowing success in! This shows up in all ways in business. For me my life is my business. I live my life so I can do my business.

What did it cost to start your business? How did you find the funds? Is your business profitable?
I put about $25,000 into my business initially to get it started. I did not have the funds. I had to borrow them so that I could begin. My business is profitable, and now I receive a residual income.

How long did it take to get started and what business tools have helped you the most?
I feel like I am just getting started – after 10 years!! There was a MENTAL SHIFT that took place. The tools that have assisted me the most are our own success education! Actually implementing what our successful entrepreneurs have done.

What is the single biggest thing you would say an entrepreneur has to be armed with in order to succeed?
Just one thing, huh? Discipline, Willingness, Gratitude,  that was 3!!!
What word would encompass all three of those things??!

What advice would you give someone just starting out?
DECIDE right now why you are starting your business, and that you will succeed at this. Most people do not make this decision out of the gate. They allow circumstances to make this decision for them. Then simply, do not stop until you get it.
Many challenges will come up, and it’s up to you to show the world what you came here for. Always remember the Pain of Discipline or the Pain of Regret. Do today what most will put off, and you can not go wrong!

Are there any words of advice, books, role models, or mentors that really inspired and changed you?
The above statement – The Pain of Discipline or the Pain of Regret. I am not sure where it was originated, but my wise business colleague reminded me of that.

What is your ultimate future dream for yourself and / or your business?
My ultimate future dream is in process! I learned that if I assist enough people get what they want, I will receive what I want. I am living what I want in many ways, and I know that I can make a greater impact. I see our Success Education enhancing the education that kids receive in our school systems. It is the Real Life Education that our kids require to be successful. If I could somehow have more of our teachers, educators and parents, zealously adopt the philosophy of Live by Example (be the example), our kids will turn out A ok! and we will have much to look forward to in our older years.

My business goal was/is to achieve financial freedom. My definition of this is where my “passive” income supersedes my living expenses. This is in process.

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Meet the Lady Who Teaches You How to Be an Informed Home Buyer.

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Atieno OKELO WILLIAMS

CEO, Owner District Home Buzz

Winner of The Jones New York Empowerment Fund Competition 2011.

Atieno Okelo Williams Describe your business in 3 sentences. What is it?
My company provides Real Estate Brokerage services. We help people find the home of their dreams or to sell their current home. Our focus is on educating our community about the process of purchasing or selling your home, and making sound financial decisions during this process. In the past few years, we have expanded to include rental property management, renovation services and property development.

What inspired you to start your business?
When I bought my first home, I experienced the complexity of the the real estate market, and I wished I had someone like me back then to explain the process and to walk me through it step-by-step. Now, I pride myself on being that one resource that can explain the home buying and selling process to a client from start to finish, from the initial home search, throughout the process and even after the transaction is completed.

You have received the Jones New York Empowerment Fund. How will you use the grant?
I am excited and honored to receive the Jones New York Empowerment fund.
I will use the grant to establish a curriculum and a series of ongoing workshops that will help homeless women and women in transitional housing to reach the dream of housing independence by teaching them financial basics and then by building on that foundation of knowledge. My hope is that BUZZ HOPES (the not-for-profit side of my business) can partner with various community organizations that are already offering services to this population to develop the training curriculum and present the workshops as needed.

How do you stand out from the crowd? What distinguishes your business from the competition?
My company has a very strong mission to educate our clients on the market do that they can make the right decision for them when they invest in a home. We consider them our clients-for-life, and provide information and services long after the actual transaction is done. We pride ourselves on giving our client’s friendly, first-class service.

What does it mean to you to be “the entrepreneur of your life”? How do you integrate your life and your business, your personal brand and your business brand?
When I first started my business, it was very important for me to maintain a work/life balance. I saw my work life as being distinctive from my personal life. Over the years I’ve learned that my work life often spills over into my personal life and vice versa. Many of my friends have become clients and almost all of my clients have become friends. The energy and enthusiasm with which I live my life and conduct my business is contagious. I’ve gotten new clients while getting my nails done for a party, while celebrating my birthday at a Karaoke bar, and while vacationing overseas. Work/life balance for me is living my life fully.

What did it cost to start your business? How did you find the funds? Is your business profitable?
The start-up costs for my business were minimal for a number of reasons. My business is very service oriented, so I was the one and only initial hire. I never had my company set up as a traditional brokerage with a brick and mortar space. Finally, I was very creative in my use of marketing dollars and focused on getting the most bang for my buck.

I was fortunate to have had immediate income and was profitable from the very outset.

How long did it take to get started and what business tools have helped you the most?
My transition to becoming an entrepreneur was very quick- fascilitated by having been unfulfilled at my 9 to 5 job, coupled with having the gusto and fearlessness of an enthusiastic 23 year old. I never put too much thought into the process. (Disclaimer: I do not encourage this behavior, but certainly honor my journey and I am glad that is who I was at that time, because I did not get caught up in the ‘analysis’ of starting a business- otherwise, I may never have started at all)

I am a high extrovert, and realize that I get my energy from people around me. Therefore, my most useful business tool has been my business mastermind group that functions as a power-tribe of female entrepreneurs who meet regularly to share ideas, and to cheer each other on.

What is the single biggest thing you would say an entrepreneur has to be armed with in order to succeed?
The biggest single thing and entrepreneur has to be armed with is courage…the courage to take that monumental first step of striking out on your own, the courage to give up a regular paycheck and to work in an environment of financial uncertainty, the courage to step outside of your comfort zone and into the unknown. For me, courage is not the same as fearlessness. I think we all have fears, but what makes us even stronger is having the courage to embrace those fears, and still show up!

What advice would you give someone just starting out?
To someone who is starting out, I would advice them to take some time to identify what there strengths and weaknesses are, what your values are, why you want to do this, what your goals are, and what your exit plan is- and then allowing these things to shape and define your role as a business owner, as well as the mission of your business. These things may change as your grow, but it is important to have some kind of compass.

Are there any words of advice, books, role models, or mentors that really inspired and changed you?
I am constantly inspired by my surroundings. I am inspired by people who have the courage to show up, who surround themselves with good energy, and people who have used their vulnerability to develop strong businesses. I am also inspired by my puppy Cooper who lives life to the fullest, and NEVER passes up the opportunity to go for a joy ride!

What is your ultimate future dream for yourself and / or your business?
My dream business is one that allows me to focus on doing the things that I enjoy most: being a rain-maker, inspiring and educating my clients and my staff, and contributing to my community.

Oh- and a check is always VERY NICE! I want to be able to sustain multiple streams of income so that I can have freedom and I can support causes that I am passionate about.

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Meet the Lady Who Founded ‘Small Business Television’.

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Susan SOLOVIC

CEO, SBTV


Susan Solovic, SBTVHaving worked as a journalist in the traditional broadcast field, Featured Lady Susan Solovic was dismayed that there was very little coverage of small business. Her idea was to create an electronic mass media outlet focused on the needs of small business owners. In 2004, Susan and her partners launched SBTV.com (Small Business Television), the first and only video news and information destination site for America’s small businesses. SBTV provides credible, unbiased content, produced by award-winning small business journalists, thought leaders and experts, to help small businesses start, grow, protect and manage their enterprises. By the company’s second year it surpassed one million dollars in revenue.

A licensed attorney with a B.A. in history and political science, Susan’s career started in television as a news anchor and reporter. She then moved into the corporate world in the area of public relations, advertising and marketing. “I became Vice President/Director of Corporate Marketing for a division of ITT Corporation,” Susan says. “At the time, I was the first female executive in my division and one of the highest ranking women in the entire worldwide operations of ITT.”
While working in an executive capacity Susan attended night law school where she graduated with honors. A serial entrepreneur since the age of 15, in 1998 she launched Susan-Says® and began writing books, doing motivational speaking and consulting. “I’ve since authored four books and am getting ready to release my fifth next year,” she says.

To get Small Business Television started, Susan purchased the domain from a woman who had a website called SBTV. Then Susan began to think about what she wanted SBTV to be. Along with her two partners, she began to visualize the concept of television on the Internet. “When we launched the business in 2004, people said we were nuts,” she says. “Video on the internet would never work.”
Susan and her partners used personal funds to finance the launch of the SDTV and the business was profitable before the end of its second year. “We almost accepted a venture capital deal, but walked away,” says Susan. “Whether or not you bring in investors is up to each individual business owner, but if you do you have to be prepared to give up a lot of control.”
In fact, in October 2006 SBTV was selected as Best Investment Opportunity by the venture capitalists who attended a daylong Silicon Valley venture forum where Susan presented.

With SBTV, Susan knew she had defined a niche because there was a clear market need. She and the other partners originally thought about making SBTV a cable channel with a web component, but starting a cable channel cost millions of dollars, capital they simply didn’t have. “But we believed in the near future, media consumers would demand when, where and how they would consume media,” Susan says. “Therefore, it wouldn’t matter if you were on the Internet or traditional broadcast. Plus, producing and delivering via the Internet is much more cost effective.”
SBTV remains the only site primarily delivering news and information in a video format. Small business owners who are time and resource constrained can get information more quickly in an electronic media format than they can reading print on their computer screens.

With SBTV fully operational, Susan added yet another business initiative, Susan Solovic Media, where she positions herself, her content and her products as a small business expert, keynote speaker and media personality. “I am working with ABC News as a small business contributor in addition to appearing regularly on many other media platforms and blogging for major media outlets,” Susan says.

What we learned from Susan: “You have to understand that if you think small in the beginning, you’ll stay small.”

Add Passion, Mix Well
“Passion is an important ingredient when you are building a business, but passion doesn’t make payroll.”

At the Foundation
“You have to understand the fundamental building blocks of business in order to create a successful, sustainable enterprise.”

This Featured Lady was profiled by Megan L. Reese, WORDrobe® Stylist for Her Write Image in West Grove, PA.

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Meet the Lady Whose Passion For Shopping Fashioned Her Business

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Corinne PHIPPS

Founder and Commander-in-Chic Urban Darling

Corinne Phipps, Urban Darling

Founded by Featured Lady Corinne Phipps, wardrobe styling firm Urban Darling has gained significant momentum and recognition in fashion consulting circles and established itself as the go-to expert styling source. Since Urban Darling’s launch in 2006 with its signature Closet Audit, Martha Stewart’s Real Simple, CNN.com, SheKnows.com, The View from the Bay, E! Online, MyStyle.com, NBC Bay Area, iVillage, The Fashion List, HotMomsClub and MSNBC have all taken notice. Corinne, a pioneer in offering wardrobe stylists an innovative licensing opportunity, is one of San Jose’s “Top 40 Under 40” up-and-coming businesswomen.

A corporate refugee who never felt comfortable in a structured work environment, Corinne always found herself in administrative positions rather than the creative roles for which she yearned. “I must have held 15 to 20 jobs before Urban Darling and finally realized I wasn’t a cubical kind of gal,” she says. “So, I began to investigate whether being my own boss was for me.”

As Corinne considered entrepreneurship, she consulted a business intuitive who simply asked her what she liked to do. “A bit embarrassed, I sunk my head and replied, ‘I really like to shop,’” recalls Corinne. The intuitive’s immediate response was, “I hate to shop!” At first, the future Urban Darling founder thought her predilection for retail purchasing was being dismissed. To the contrary, she received encouragement.

“I was 34 years-old and had no idea that there were people out there who worked as wardrobe stylists, image consultants and personal shoppers because I never needed help like that,” she says. “At that moment, the concept for Urban Darling was born.”

Before starting her company, Corinne was a top-selling advertising representative for a local San Jose magazine. She stayed on for eight months before committing full-time to Urban Darling. “Fortunately, I have a very supportive husband who told me to just go for it,” says Corinne. Today, Urban Darling is privately owned and invested, but Corinne plans to pursue venture capitalists and angel investors for future growth.

The name Urban Darling materialized while Corinne was listing adjectives that described the company she was creating. “I wrote urban and darling in that order, and when I read the word pairing out loud I just knew.” Corinne immediately checked to see if urbandarling.com was taken. “When I saw that the domain was available, I lost my mind!”

Urban Darling’s focus is to help clients maximize their existing wardrobe by creating new outfits from the clothes they already own and to help them smart-shop for items that fit their wardrobe, personal look and the image they want to project. Corinne says, “We call it Purge, Merge, Splurge.” Philanthropically, Corinne is actively involved with local Career Closet chapters and will debut her non-profit Darling Project next year.

In 2009, Urban Darling became the first fashion consulting company to license its brand to stylists across the country. “I saw an opportunity to assist women and men with breaking into the wardrobe styling industry,” she explains. To date, she has thirteen licensees from San Francisco to Philadelphia and envisions reaching 150.

However, this LWL Incubator Intensive graduate’s decision to license the Urban Darling brand didn’t always go smoothly. “Last year I brought on someone who wasn’t the right fit for the company and didn’t realize it until after the agreements were signed,” Corinne freely admits. “I learned the hard way not to do anything with contracts before consulting my lawyer.” As a result, she implemented a more discriminating screening process for Urban Darling’s licensees and remains pragmatic. “Don’t beat yourself up if you make a mistake,” Corinne suggests. “Just learn from it and move on.”

To maximize the momentum Urban Darling gained with its new licensees, this summer Corinne relaunched the Urban Darling website with a complete overhaul. “I was tired of conforming to what everyone else’s idea of a wardrobe stylist, personal shopper and image consulting was,” she says. “I told my business manager and web designer that I wanted to invigorate my company and blaze my own trail.”

And blaze she did, with a home page photo of a fashion-distressed woman holding a blowtorch to her closet. Urban Darling’s new interactive website leverages the company’s 60,000 unique page views with a blog and new online magazine. With a focus on the person, the fun and the individual side of style, Urban Darling has gained a loyal following and enjoyed rapid growth.

What we learned from Corinne: “Never put your business in a box. Always let it grow.”

Join In

“Even if there are already companies out there doing what you love, do it anyway.”

The Thrill of it All

“It’s not easy, but launching a business is exhilarating.”

Hearing Voices

“Many new female entrepreneurs talk themselves out of things because they listen to outside influences. Be tenacious and don’t let anything get you down.”

This Featured Lady was profiled by Megan L. Reese, WORDrobe® Stylist for Her Write Image in West Grove, PA.

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Susan Gregg Koger

Meet Anne Beiler, Founder Auntie Anne’s Pretzels and Family Center of Gap

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Anne BEILER

Founder, Auntie Anne’s Pretzels and Family Center of Gap

Anne Beiler, Auntie Anne's PretzelsAnne Beiler is best known as the matriarch of Auntie Anne’s, the world’s number one mall-based pretzel franchise, but even as she was building the company, she and husband Jonas yearned to open a family counseling center. With over 1,000 locations around the globe, the Beilers decided to sell Auntie Anne’s and focus on their dream. Inspired by the support they received while recovering from the tragic death of their 19 month-old daughter, overcoming Anne’s severe depression and saving their marriage, Anne and Jonas founded Family Resource & Counseling Center (FRCC) and opened the Family Center of Gap in Pennsylvania.

Anne, born and raised in an Amish-Mennonite family of ten, never set out to become the business owner of a multi-million dollar company. She rose to the top of the business world with an eighth-grade education, eventually earning her GED at age 50. Anne only began working at a Burtonsville, Maryland Farmer’s Market to support her family while Jonas pursued his vision to build a community counseling center.

“Jonas had a passion to open up a counseling center to help people who are in need just like he and I were after the death of our daughter Angie,” Anne says. “He envisioned a place where people could go to receive counseling and guidance as they put the pieces of their broken lives back together.”

Check out LWL interview with Anne Beiler from Dream It! Launch It! Live It! Conference 2010 in New York.

Often referred to as a “business miracle,” an early concept of Auntie Anne’s Pretzels launched in 1988 at a farmer’s market in Downingtown, Pennsylvania. After leaving the Burtonsville location and buying her own stand for $6,000, Anne almost abandoned selling pretzels because they tasted awful. She was resolved to focus on pizza and strombolis until Jonas experimented with the pretzel recipe. After introducing the new taste, one day they made $2,000 just selling the fresh-baked, tasty twists. This humble beginning laid the groundwork for what would become Auntie Anne’s, Inc.

Although Anne has enjoyed success in business, she believes that Auntie Anne’s was God’s way of providing her with a platform for what she calls, “the real deal.” For Anne, the “real deal” was helping broken people like herself. So in 2005, she sold the company to her cousin Sam Beiler, began working on her book and developed conferences for women to heal and renew their relationships with God. She and Jonas also laid the foundation for their community center.

“We needed money to finance the counseling center and that’s when we decided to sell Auntie Anne’s,” she says.

With very few faith-based centers in the area, in 2008 the Beilers realized their dream and introduced the Family Center of Gap in Lancaster County, Pennsylvania. The Family Center, a 501c3 non-profit organization, exists to help families thrive by providing a hub of interactive services that offer a healing presence, foster healthy relationships and model community cooperation.

“The Family Center of Gap brings together the resources, services and community connections people need to be well – mentally, spiritually, and physically,” Anne says.

Anne in the kitchenThe Beilers also merged with another organization with a similar vision to bring professional, Christian-based counseling to the area and founded Family Resource & Counseling Center. Today FRCC has two locations and 18 counselors providing hope and healing to the community.

With her vision to serve, inspire and give, Anne has been recognized by many media outlets. She was named Entrepreneur of the Year by Inc. Magazine and one of America’s Top 500 women entrepreneurs by Working Women. Anne’s been featured on Oprah, The Food Network’s Unwrapped, as well as in Fortune, Nation’s Restaurant News and Guideposts. Her deeply personal book, Twist of Faith: The Story of Anne Beiler, Founder of Auntie Anne’s Pretzels, was published in 2008.

What we learned from Anne: “Setbacks are momentary, but can feel permanent. Expect a lot of them. When we couldn’t find a bank to loan us $1.5 million, we borrowed it from a local chicken farmer.”

A Higher Purpose
“Faith in God is a huge part of my life. Auntie Anne’s has been a faith walk for me. You need to have a purpose greater than yourself to motivate you and get yourself out of bed in the morning. My faith is a power I can tap into at any moment.”

Supportive Beliefs
“At times, there will be people you encounter who will disappoint you, so it’s important to have a support network, a sounding board of people who believe in you.”

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Susan Gregg Koger

Meet the Lady Who Wants You to French Kiss Life

If you can’t wait for Dream It! Launch It! Live It! to get answers to your launching questions, join our first TweetChat Tuesday October 19th at 9 PM EST!
Our experts (and maybe a DLL celeb speaker!) will be online to chat, dialogue, dream and inspire.

Tell us what you want to learn at these amazing events; ask your pre-launching questions; network via chat with other attendees; and get ready for the launch of your life.

The hashtag is #LWLChat and here is more info.


Danielle LaPorte

Founder, White Hot Truth

Danielle LaPorte

Featured Lady Danielle LaPorte admits to having a drive to innovate and a heavy addiction to getting results. In 2009 she founded White Hot Truth, which has been called “the best place on-line for kick-ass spirituality.” An Amazon.com best-selling author, inspirational speaker, business strategist and former business executive, Danielle’s wildly popular digital book, The Fire Starters Sessions, helps entrepreneurs rock their career with integrity, audacity and their truest strengths.

Danielle will ignite your business flame as a speaker at the Ladies Who Launch Global Conference Seattle location on November 8 – 9, 2010

Several years ago, Danielle ran her own communications company and was an executive director of a Washington-based think tank. She was a partner in a thriving lifestyle media company, featured in Elle, Body + Soul, Vogue Australia, Better Homes & Gardens, Globe & Mail, The National Post, The Huffington Post and Entertainment Tonight, as well as the lead author of Style Statement: Live By Your Own Design, an Amazon.com best-seller. Oprah’s producer was calling and Danielle was being courted for her own show. Then she bagged it all to do things her way.

Though Danielle sought to inspire authenticity in others, back then she felt her life had become very unauthentic. “I built a big website and media presence based on the Style Statement brand, and then went super rogue,” Danielle says. “I walked away and it was one of the toughest yet most blessed events.”

When Danielle decided to ditch the establishment she knew it meant breaking the rules but didn’t care what anyone else thought. “I don’t have a university degree, so there was no formal box for me to get out of and I didn’t have to retrain myself,” she says. “My perspective comes from my unique acumen. I went through some pretty grisly business experiences; from financial, acts of betrayal and criticism to becoming disconnected from my own self.”

Doing things her way meant launching White Hot Truth. Why? Because, in Danielle’s words, “self-realization rocks.”

Through her website, Danielle offers inspiration, provocative reality checks and thought-stimulating musings. She is a writer, sought-after speaker, strategic and intuitive business adviser and designer of a line of sassy-wise note cards that profess “french-kiss life,” “great, full” and “you shine.” Her most recent creation, The Fire Starter Sessions, is a blazing hot commodity these days.

In just twelve weeks, Danielle conceptualized, developed, and produced The Fire Starter Sessions (which incidentally pulled in $11,000 in pre-orders during the first eleven hours she offered it – without any discounts or promo codes). Promising results-driven inspiration, The Fire Starter Sessions are a combination digital book-meets-video seminar designed to help solopreneurs ignite their ideas and quickly gain momentum with their businesses. “It’s high-minded inspiration combined with hard-core pragmatism,” explains Danielle. “It’s as much about consciousness and feeling good as it is about cash and results.”

Danielle is adamant that a person’s most valuable currency is what comes naturally, in other words, if something isn’t easy, then don’t do it. “You can’t override your feelings or ignore your core desires and expect to create something sustainable,” she says. “If it feels right, it’s right.” Danielle admits that when she let go of the activities that weren’t second nature to her, it freed up her creativity – becoming more innovative and productive. “I don’t do anything that doesn’t light me up,” she says.

In addition to living and working her natural passion every day, Danielle believes that White Hot Truth has been successful because, intrinsically, she had no choice. “It’s depressing not to make things happen. Results feel great,” she says. “There’s nothing more enthralling than to get an idea in the shower and ship it six weeks later.” For Danielle, it’s life affirming and sexy to make things happen.

Danielle’s vision for White Hot Truth is to continue inspiring others to live according to their desired feelings, rocking her creative sovereignty and living her life in adventurous ways – all while doing this in style and, of course, cashmere.

What we learned from Danielle: “Honor the ideas that feel good and trust that the brilliance is going to come.”

Inner Voice
“As women entrepreneurs, we tend to keep our mouths shut, invalidate our feelings and make ourselves wrong. Don’t ignore your instincts – you KNOW.”

Get a Yes
“Master the capacity of the ask. I got the yes that changed my life.”

It’s OK to Stop
“Analyze when things aren’t going right and know when to stop soldiering on.”

Danielle will ignite your business flame as a speaker at the Ladies Who Launch Global Conference Seattle location on November 8 – 9, 2010

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This Featured Lady was profiled by Megan L. Reese, WORDrobe® Stylist for Her Write Image in West Grove, PA.

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Susan Gregg Koger

Meet the Lady Who’ll Teach You How to Have a Thriving Livelihood

Molly GORDON

President, Shaboom, Inc.

Come listen to Molly’s story in Seattle on November 8-9,  2010 at Dream It! Launch It! Live It!

Molly Gordon

Featured Lady Molly Gordon, Master Certified Coach, is dedicated to helping accidental entrepreneurs reconcile the challenges of building thriving livelihoods and loving their lives. She describes an accidental entrepreneur as someone “who cares deeply about the work they are here to do in the world and who may not have thought about self-employment or freelancing as the equivalent of being in business.” Having struggled with running her own fiber art small business, Molly launched Shaboom, Inc. once she discovered that coaching others was her calling.

Prior to starting Shaboom, Inc., Molly worked in a myriad of industries and jobs, from government, business and non-profit to word-processing, publicity, business planning, editing and layout. She even gained experience managing and increasing the visibility of her husband Miles’ architecture firm. “Managing his company allowed me to understand running a business,” she says. “I learned about working for yourself and earning a paycheck.” The skills Molly acquired would serve her well as a coach years later.

Molly coaches accidental entrepreneurs from a place of understanding – because she was one herself. In 1987 she started her first company, a part-time wearable art business spawned from her lifelong fascination with knitting and sewing. Two years later, she quit her day job and opened Mollycoddles, a wearable art studio, but ended up closing its doors in 1995.

“Self-employment proved to be the most challenging path I had ever walked,” Molly reveals. “I made every mistake a person could make, and then went on to make some more.”

Monday Musings: Creating from Molly Gordon on Vimeo.

Around the same time Molly folded her company, she was receiving unsolicited requests from friends asking her to help manage and market their small businesses. “I recognized a need from people I knew who had no idea about business; specifically, marketing and getting press,” she says. Soon, Molly was advising small business owners, but didn’t realize she was actually coaching them until someone showed her an article.

“I received a note from a client with a Newsweek article about coaching. After reading it, I thought, ‘By God, this is what I really do!’” Molly recalls. “When I found out about coaching, it was as though someone had designed a profession for which my past had been the perfect training.”

So, Molly started Shaboom in 1996. Offering business coaching, teleclasses, books and seminars, she helps clients evolve authentic practices that make doing business a heartfelt expression of their gifts while ensuring that they prosper. “In short, you learn to love marketing, and you learn to do business in a way that feeds your soul as well as your bank account.”

Molly feels that business success and personal growth are intertwined. She professes, “The more you grow and develop personally, the more you achieve the emotional, physical, and spiritual well-being you want, the more successful you will be at building a business where the person you have always wanted to be can do work you have always wanted to do.”

With regard to her first company, Molly has a theory about why it failed. “You need to have inner and outer alignment in your business,” she explains. “Mollycoddles was just about myself, whereas Shaboom is about others and creating value for my clients.”

Molly’s vision for Shaboom, Inc. is to help end the epidemic of under earning among accidental entrepreneurs. “I want to help those people to come to work, love what they do but haven’t considered it a business,” she says. “They may not charge enough for their services and could go out of business.”

She also believes that a work-life balance is critical to success. “My husband and I really value our time together and our quality of life over money,” Molly says. “If I’m over-worked, then I’m less present in my home life and not as productive and creative at work.’”

“I call it ‘putting banks on the river,’ setting boundaries around the use of my time,” Molly says. “I build in time off.”

She will be a speaker at the Ladies Who Launch Global Conference’s Seattle location on November 8 – 9, 2010.

What we learned from Molly: “If you want to make a big impact, manage for profitability and growth, not to just pay yourself.”

Bright Idea
“Let your light shine.”

Claim Your Space
“Female entrepreneurs have so much to offer. If you play too small, you’ll get overlooked and not be able to help those you want to.”

Big Picture
“Pay attention to your overall arc of business. Have a plan and a goal to finance it, don’t just go month to month.”

Apply to Be a Featured Lady

This Featured Lady was profiled by Megan L. Reese, WORDrobe® Stylist for Her Write Image in West Grove, PA.

* Learn more about PR Opportunities and PR Leads from Ladies Who Launch
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Susan Gregg Koger

Meet the Lady Who Led Her Company to Its Highest Revenue Ever

Dream It! Launch It! Live It!

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Registration for Dream It! Launch It! Live It! in FIVE cities opens next week!

Come away completely inspired by women who’ve dreamed it, launched it and are now living it!
Hear from powerful speakers including Joan Lunden, Molly Ringwald, Lisa Oz, Lisa Price, Martha Beck and more.

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Lisa Terrenzi

CEO, Diskeeper Corporation

LisaA recognized authority in the software industry, Featured Lady and Diskeeper Corporation CEO Lisa Terrenzi has led her company through its growth and global leadership position as innovators in computer performance and reliability. Lisa’s long history with the company includes managing its largest strategic alliance deals and overseeing the software engineering and development divisions. She took the helm as the CEO of Diskeeper Corporation in 2007 and has since led the company to the highest revenue in its twenty-seven year history.

Diskeeper Corporation was founded in 1981 with the objective of developing products that make computer systems faster, more reliable, longer lived and energy efficient – all with zero overhead. Lisa has experience in almost every division of the company including sales, marketing, treasury, business development and overseeing the software development and R & D divisions. “I have successfully taken Diskeeper Corporation from a mostly North American company to a global company with offices in China, Europe and North America as well as representation in Australia,” she says.

Prior to joining the company, Lisa was a marketing specialist. “I found the transition into Diskeeper Corporation rather smooth as I was intrigued with what a unique and special company it was and is. “I found not only the owners, but also the individual members, to be more of a team and a family than a large, unapproachable corporation,” Lisa says.

“What made me join the company was the promise that we would help the IT world actually be more productive at achieving their goals,” Lisa says. “This was not just another software company that only cared about making a fast buck and would be gone quickly. I would actually be able to help corporations around the globe increase their productivity and thus make them happier and more effective.”

Lisa stayed because she contributed to achieving the company’s goals. “Success story after success story from our customers confirmed that our software worked,” Lisa says. “It actually freed up IT Managers across the globe for what would have otherwise been hours and hours of endless time spent on doing what our software does while they are sleeping!”

Her affinity for the technology field stems from its constantly changing environment. “The players in this field never sleep. They never give up,” Lisa says. “They are always innovating. You have to keep a step ahead of the game to stay in it! Nothing stays the same. That motivates me!”

In addition to the dynamic environment of her industry, Lisa stays motivated by helping people. “I am very much a people person and a social person. I like to be able to contribute towards goals that will make a positive impact,” she says.

A female CEO in a field dominated by men, Lisa admits her role can be challenging. “I have always tried to view it as ‘how do I succeed as an executive’ and not so much as being a woman in an executive role,” she says. “I believe the challenges I’ve run into are similar to what anyone else would have had to overcome working their way up the ranks within the company.”

“Conversely, there have been challenges, going into board rooms or conference rooms filled with all men or even mostly men,” says Lisa. “Because the technology field is a constantly changing and evolving field, I have found that the path has been more open to me.”

Lisa believes her best Diskeeper Corporation moment was leading her team to the highest revenue in the company’s twenty-seven year history. “This was a real morale builder for the group and showed them that we could do anything that we put our minds to as long as we worked together an effective team,” she says.

Moving forward, Lisa envisions Diskeeper Corporation continuing to produce innovative technologies that make global computing more efficient, as well as increase productivity and cost effectiveness for their customers. Lisa says, “Additionally, I see an increase in our technologies being utilized by OEMs, ODMs and ISV’s to make their products more effective and efficient for their users.”


What we learned from Lisa: “Always deliver what was promised.”

Enjoy the Day
“One key point is that I always strive to have fun in whatever it is that I am doing, which has a tremendously good effect on my family and business life.”

Keys to Success
“I believe that productivity alone should be the key measurement in determining the worth of an executive to his company and their customers.”

Staying Power
“What has allowed me to remain in the field and excel is my ability to persevere and to get things done once I start them.”

Apply to Be a Featured Lady

This Featured Lady was profiled by Megan L. Reese, WORDrobe® Stylist for Her Write Image in West Grove, PA.

* Learn more about PR Opportunities and PR Leads from Ladies Who Launch
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Susan Gregg Koger

Meet the Lady Who Keeps the United States Safe from Cyber Terrorism.

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Susanne MAGEE

Suzanne MageePresident and CEO, TechGuard Security

Imagine the Unites States being crippled by a catastrophic event such as a computer virus that disrupts the supply of power to a region. The systems and networks that make up our infrastructure are often taken for granted, but a disruption to just one of those systems can have grim consequences across other sectors.

Meet Featured Lady Suzanne Magee of TechGuard Security, whose mission-focused goal is to secure the United State’s Critical Infrastructure. TechGuard Security creates proactive countermeasures to malicious network attacks through deployment of industry-leading services and provides cutting-edge research and development of proactive security technology products. Now staffed with 50 TechGuardians™, Suzanne’s company earns $10 million in annual revenue.

Suzanne recalls that her entrepreneurial aspirations were evident early in life. From lemonade stands, selling Girl Scout cookies and charging admission to her backyard carnivals to Flightgear, the mail-order business she ran while a flight attendant for Trans World Airlines, Suzanne was gearing up to eventually launch her own company.

In 1998, Suzanne was working as the director of business development for a start-up computer development/services firm when she learned of Presidential Directive 63 (PDD-63) and the call for support of a national cyber initiative. Issued by President Bill Clinton, PDD-63 recognized that certain parts of our infrastructure were critical to the national and economic security of the United States and required steps to be taken to protect it.

“The need expressed in PDD-63 called for a public-private partnership to secure the Critical Infrastructures of the United States,” explains Suzanne. “The private sector owns the majority of our Critical Infrastructure predominantly controlled by computer networks, which are vulnerable and put us at risk.”

In direct response to PDD-63, Suzanne left her job and founded TechGuard Security from a basement office. “The firm I was part of did not want to pursue the security field, it was not part of their business model, so I told them that I would start my own company,” Suzanne explains. “It was really like stepping off a cliff with no job to fall back on. Just a mission, a vision and a basement!”

When Suzanne launched TechGuard Security it was early 2000 and the beginning of the downturn of the IT industry. After being repeatedly rejected for venture capital, Suzanne approached friends and family for fund-raising and secured enough money to operate until she could generate service revenue.

bannerTo Suzanne, it made sense that security was an afterthought as government and commercial organizations strove to go paperless. The Internet was becoming a means of not only communication but also commerce. “TechGuard Security was founded with a specific mission: to secure the US Critical Infrastructure,” says Suzanne.

In February, 2000 it quickly became apparent just how vulnerable Internet commerce was when Yahoo, Amazon.com and eBay’s websites were targeted with a denial of service attack. “We knew there was a real need for a company focused on network/cyber security,” Suzanne explains. “TechGuard was not only a mission, but a winning idea.”

Then the events of 9/11 occurred when TechGuard was just seventeen months old.

“Being mission focused on the Critical Infrastructure 9/11 could have brought the end of TechGuard. We had ramped up to perform on some pending contracts in the financial and government space, and all this business came to a halt,” Suzanne recalls. “The financial company had its headquarters in the World Trade Center and federal contracting was on hold while the nation scrambled to deal with the tragedy.”

With her business based in Missouri, Suzanne was able to secure a special SBA loan for companies outside ground zero and received $117,000 in funding at a low interest rate that carried TechGuard Security through the recovery of 9/11. The loan enabled Suzanne to keep her team intact and ready to perform as soon as the contracting resumed.

TechGuard provides award-winning Cyber Security Solutions through innovative research and development, consulting services and training for the Department of Defense, Intelligence, DHS, federal, financial and healthcare communities. The company tackles the current challenges of cybersecurity and privacy; specifically, the problems of information management, network vulnerabilities, firewall integrity and network security concerns created by e-commerce initiatives, global Internet connections and cyber terrorism.

What we learned from Suzanne: “Find other female mentors and study about successful women.”

All In
“I engaged my children in a conversation at the founding of TechGuard, making sure that we were all on board to take this leap. Keeping them informed and part of the adventure, helped blend our business and personal life – and at one point their babysitting money bought us our macaroni and cheese dinner!”

Yin and Yang
“Choose your business partners carefully, and with complementary skill sets. It is tempting to want to go into business with people who are just like you. My founding partner and I were like yin and yang – and we are still partners today and our company is prospering!”

This Featured Lady was profiled by Megan L. Reese, WORDrobe™ Stylist for Her Write Image in West Grove, PA.

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Susan Gregg Koger